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Manager Media Relations - Downtown Los Angeles

Arizona State University

Arizona State University

Marketing & Communications
Los Angeles, CA, USA
Posted on Wednesday, November 15, 2023

Manager Media Relations - Downtown Los Angeles


Off-Campus: Los Angeles

Manager Media Relations

Job Description

The Manager Media Relations works to promote and protect the image, reputation and brand of ASU’s Herberger Institute for Design and the Arts in Los Angeles by creating and distributing a wide range of content, including media releases, across multiple formats and platforms and facilitating brand partnerships to tell the story of the Herberger Institute’s people and projects and how they advance the charter of ASU.

Job Family

Marketing & Media Relations

Department Name

Herberger Inst Design & Arts



VP Code


Scope of Search


Grant Funded Position

This is not a grant funded position and is not contingent on future grant funding.

Salary Range

$65,000 - $80,000 per year; DOE

Close Date




Essential Duties

  • Reporting to the Director of Marketing, the Media Relations Manager will interact with news media and brand partners in collaboration with the Herberger Institute’s faculty, administration, staff, students, and alumni to promote the Institute and its work; particular emphasis will be placed on key strategic priorities identified by Herberger Institute and the Institute's leadership, and on amplifying the Institute's position as a world-renowned design and arts institution.
  • Advises on targeting stories in support of strategic initiatives to appropriate media.
  • Develops new and maintains current relationships for ASU and the Herberger Institute with media organizations such as print, local television and radio stations and television networks as well as strategic brand partnerships and influencers that align with the goals of Herberger Institute. Arranges interviews for senior administrators and faculty and assists them in maintaining a positive relationship with local, regional, and national media.
  • Writes, reviews, and advises on design of stories and other features with media potential and pitches those stories to appropriate national and local media. Helps to produce, script, review, and shape news reports and documentaries that have national television potential and works to have these reports and documentaries aired by national networks.
  • Prepares and submits reports regarding area operation, including an annual media relations plan.
  • Develops and maintains contacts with campus staff, faculty and administrators. Assists reporters and editors in their efforts to understand the mission and activities of the Herberger Institute and the university. Maintains the news section of the ASU FIDM website.
  • Manages the identification and implementation of strategic and beneficial brand partnerships, working with Herberger Institute leadership in LA and Tempe, AZ. Fosters and maintains relationships with industry partners in the fashion, entertainment, and design, as well as the general Los Angeles community. Serves as project manager to execute the partnerships and work with cross-functional teams to enhance the campaign beyond publicity, to include content for social media and general marketing initiatives.
  • Researches, develops, and pitches partnership opportunities. Negotiates partnership agreements.
  • Creates and implements unique budgets per collaboration.
  • Reports progress and final results to leadership.

In addition to general media relations management and strategy, the Media Relations Manager will work closely with the Herberger Institute Media and Communications team to:

  • Serve as a front-line point-of-contact for general media inquiries regarding Herberger Institute in Los Angeles. To facilitate these communications, the Media
  • Relations Manager is expected to develop contacts and maintain positive relationships with key representatives of the media.
  • Act as coordinator and on-site supervisor for photography, videography, and media and documentary filming on campus.
  • This will include scheduling crews, coordinating with building and campus administrators, assigning on-site supervision, managing contract negotiations, etc.
  • Develop and maintain, with the assistance of others in Herberger Institute, media distribution lists;
  • Manage media tracking and monitoring, including assisting with the preparation and dissemination of regular media monitoring reports.
  • The Media Relations Manager is expected to maintain a keen awareness of the higher education landscape and art and design events with potential connections with or impact to the Herberger Institute. The individual will work closely with colleagues in the Institute to ensure that content is strategic, engaging, and coordinated across platform/channel and appropriate for the Institute’s target audiences.

Minimum Qualifications

Bachelor's degree in Journalism or related field AND six (6) years of related experience, which includes four (4) years experience in media relations; OR, Any equivalent combination of experience and/or education from which comparable knowledge, skills, and abilities have been achieved.

Desired Qualifications

  • Experience in the arts/design or entertainment industry and/or an institution of higher learning is desirable.
  • Public speaking experience. 
  • Bilingual: English/Spanish. 
  • Demonstrated knowledge of general news writing, editing and distribution of news and feature releases.
  • Demonstrated knowledge of local, regional and national media sources and contacts.
  • Demonstrated knowledge of higher education issues and news stories concerning higher education trends.
  • Experience in public relations and brand partnership and influencer acquisition andmanagement.
  • Experience in translating materials from specific disciplines for release to media for public consumption.
  • Evidence of effective communication.
  • Experience in establishing and maintaining effective working relationships.
  • Experience in interacting with a diverse population.

Working Environment

  • Flexible Work Schedule Available.
  • Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding and manipulating a computer mouse.
  • Regular activities require ability to quickly change priorities which may include and/or are subject to resolutions of conflicts.
  • Ability to clearly communicate to perform essential functions.
  • Regular use of standard office equipment including, but not limited to computer workstation / laptop (keyboard, monitor, mouse), printer, fax, copier, and telephone.

Department Statement

The Herberger Institute comprises the School of Art; School of Arts, Media and Engineering; The Sidney Poitier New American Film School; School of Music, Dance and Theatre; The Design School; and the ASU Art Museum. With 130 degree and certificate options, and programs ranked top 20 in art, design, music, theatre, digital culture, film, dance and more, plus a top university art museum, a leading immersive media facility, and national and international partnerships, the Herberger Institute is a powerhouse of art, culture and design. 

Our mission is to position designers, artists, scholars and educators at the center of public life and prepare them to use their creative capacities to advance culture, build community and imaginatively address today’s most pressing challenges.

The vision of the Herberger Institute is to advance the New American University by embedding designers, artists and arts-based inquiry at its core and throughout the communities it serves locally, nationally and internationally. With 7,000+ students, more than 700 faculty members, and 130 program options, the Herberger Institute is committed to redefining the 21st-century design and arts school.

As part of Arizona State University, the most innovative university in the nation, the Herberger Institute seeks to drive and scale new ways for arts and design to have impact in our world. We invite you to join our work.


  • Creativity as a core 21st-century competency
  • Design and the arts as critical resources for transforming our society
  • Innovation, enterprise and entrepreneurship
  • Interdisciplinary and transdisciplinary collaboration and research
  • Social embeddedness
  • Projecting all voices
  • Excellence

Why work @ASU - https://cfo.asu.edu/why-work-asu
Total compensation at ASU is defined as more than the salary paid for the valuable work performed to support the success of our ASU students. It includes:
  • Salary and wages paid
  • Comprehensive package of affordable benefit plans and programs
  • Access to world-class educational opportunities at deeply discounted rates
  • ASU's total compensation estimator shows the approximate value of your overall compensation

ASU is a diverse enterprise with a wide variety of work and learning modes, locations and a commitment to sustainability, innovation and employee work-life balance. We are determined to maintain our position as an employer of choice in a competitive labor market.
Flexible work options 
  • Alternative work schedules can include four, 10-hour workdays in a workweek; a nine-day, 80-hour schedule over two workweeks for exempt employees only; and staggered start and stop times.
  • Hybrid work is an arrangement where employees spend a minimum of 60% of their regular workweek at their primary ASU work location. Dean or vice president-level approval is required.

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report
In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/relocation-services.

Employment Verification Statement

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement

This position is considered safety/security sensitive and will include a fingerprint check. Employment is contingent upon successful passing of the fingerprint check.

Instructions to Apply

Application deadline is 3:00PM Arizona time on the date indicated.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.

Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.

ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.

Only electronic applications are accepted for this position.

IMPORTANT NOTE: What is the meaning of “equivalent combination” in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor’s degree is equal to four years of experience.