Marketing Manager, Media

102786BR

Off-Campus: Scottsdale

Mgr Marketing +Communication

Job Description

EdPlus at ASU is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural, and overall health of the local, national, and international communities served by ASU. Want to know more about working at EdPlus? Click here!

We're seeking a dynamic and experienced Marketing Manager, Media to join our team. Under the administrative direction of the EdPlus at ASU Marketing leadership team, the Marketing Manager, Media will be responsible for overseeing the analysis and interpretation of marketing data to drive strategic decision-making and optimize marketing performance in support of EdPlus goals. This role ensures accurate reporting and visualization of key marketing metrics and collaborates with cross-functional teams to identify trends, measure campaign effectiveness, and provide actionable insights that support business objectives. The ideal candidate will possess strong analytical skills, extensive experience with data analytics tools, and the ability to effectively communicate complex data findings to non-technical stakeholders.

Essential Duties

• Manages processes across teams, including the development of creative briefing and trafficking, campaign flowcharts and optimizations, media budgets, and performance reporting.
• Works closely with EdPlus marketing leadership and agency partners, provides campaign briefs, reviews agency campaign recommendations, and provides recommendations to EdPlus marketing leadership.
• Ensures integration of EdPlus and external agency marketing efforts with enterprise-level marketing initiatives.
• Responsible for budget planning and management, works closely with agency partners to ensure that media spend allocation is effective and budget targets are achieved, making recommendations for shift in spend when necessary.
• Identifies trends and insights and collaborates with external vendors and internal partners on opportunities for improved performance.
• Analyzes market trends, competitive landscape, and consumer behavior to identify opportunities for growth and develop data-driven insights to inform marketing strategies.
• Monitors and reviews marketing performance reports and incorporates them into internal dashboards as appropriate to ensure KPI targets are being met, identifies trends and areas of opportunity.
• Audits ASU Online Google Analytics account regularly and works with EdPlus to ensure data cleanliness and goal-tracking accuracy.
• Leverages existing dashboards and finds opportunities for new ones in cooperation and collaboration with Enterprise teams and stakeholders.
• Collaborates with paid media and analytics experts across ASU Enterprise-level Partners to create a more streamlined approach of best practices, ASU Enterprise-level wide strategy, and transparency.
• Prepares regular reports and presentations to communicate campaign performance, key findings, and actionable insights to senior management and stakeholders.
• Assumes or coordinates other duties or projects as assigned or directed.
  

Minimum Qualifications
Bachelor's degree in Communications, Journalism, Public Relations, Marketing or closely related field AND five (5) years of experience in a public relations/marketing role; OR, Any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved.

Desired Qualifications

• Digital Marketing Expertise: Evidence of strong understanding of digital marketing principles, including SEO, SEM, social media advertising, content marketing, and digital media planning and buying (e.g., paid search, display, paid social, retargeting).
• Analytics Proficiency: Demonstrated proficiency in using marketing analytics tools and platforms (e.g., Google Analytics, Meta Business Suite, YouTube Studio) to track, analyze, and report campaign performance metrics. Intermediate knowledge of marketing technology stack and rules-based lead nurturing.
• Communication Skills: Evidence of effective communication skills; adept at conveying complex ideas and insights.
• Leadership and Collaboration: Evidence of leadership and team management experience; effective in stakeholder collaboration.
• Critical Thinking: Evidence of strong critical thinking and problem-solving abilities; adaptable to changing environments.
• Project Management: Organizational skills; thrives in fast-paced, deadline-driven settings.
• Business Acumen: Demonstrated success in multi-channel marketing and ROI measurement.
• Innovation: Demonstrated passion for continuous learning and staying ahead of industry trends.
• Confidentiality: Demonstrated ability to maintain high confidentiality standards.
• Flexibility: Demonstrated ability to take initiative, prioritize tasks, and adapt in dynamic environments.
• Evidence of a bachelor's degree or higher in a related field.

ASU offers a total compensation package that includes valuable employee benefits. Click here to explore options.

• Healthcare
• Financial Security
• Retirement
• Family Resources
• Tuition Reduction (Eligible ASU Employee, their dependents and spouse.)
• Discounts

Job Family

Marketing & Media Relations

Department Name

EdPlus Marketing and Comms

Full-Time/Part-Time

Full-Time

VP Code

EdPlus at ASU

Scope of Search

Open

Grant Funded Position

This is not a grant funded position and is not contingent on future grant funding.

Salary Range

$62,400 - $110,000 per year; DOE

Close Date

30-July-2024

Category

03

Essential Duties

Please see above.

Minimum Qualifications

Bachelor's degree in Communications, Journalism, Public Relations, Marketing or closely related field AND five (5) years of experience in a public relations/marketing role; OR, Any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved.

Desired Qualifications

Please see above.

Working Environment

EdPlus at ASU is located at SkySong, the ASU Scottsdale Innovation Center. The center houses a diverse business community that links technology, research, education, and entrepreneurship to position ASU and Greater Phoenix as global leaders in the knowledge economy.

Activities are primarily performed in a regular, climate-controlled office setting subject to extended periods of sitting or standing. Daily use of desktop or laptop computer is required. Ability to clearly communicate to perform essential duties. Regular review of completed tasks.

EdPlus at ASU supports flexible work options, ranging from alternate work schedules to hybrid remote work schedules, subject to approvals per ASU policy. (This is not a fully remote position.)

Department Statement

EdPlus defines itself through a culture of curiosity, risk-taking and refusing to accept the status quo. As a central enterprise unit for ASU focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education, our commitments support the university charter. ASU is a national service university and aspires to accelerate positive social outcomes through the seamless integration of cutting-edge technological innovation and scalability.

EdPlus employees are valued, respected, and encouraged to be their unique selves. We know that our ability to deliver high-quality services and educational experiences is strengthened by our culture of inclusion and through the diversity of our employees. Our innovative approach drives outcomes through serving learners, achieving milestones, striving for excellence, solving problems, embracing urgency, and being bold.

EdPlus at ASU

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report
In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU PD at 480-965-3456.

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Employment Verification Statement

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Instructions to Apply

• Application deadline is 3:00PM Arizona time on the date indicated.
• Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.
• Resume and cover letter should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.
• ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.
• Only electronic applications are accepted for this position.
• Applicant must be eligible to work in the United States; EdPlus at ASU will not be a sponsor for this position.

IMPORTANT NOTE: What is the meaning of “equivalent combination” in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor’s degree is equal to four years of experience.