Social Media Manager

103129BR

Campus: Tempe

Social Media Manager

Job Description

Under the direction of the Digital Marketing Manager, the Social Media Manager oversees social media efforts and account management for Arizona State University Knowledge Enterprise initiatives and projects.

Job Family

Marketing & Media Relations

Department Name

Strategic Marketing and Comms

Full-Time/Part-Time

Full-Time

VP Code

KNOWLEDGE ENTERPRISE DEV

Scope of Search

Open

Grant Funded Position

This is not a grant funded position and is not contingent on future grant funding.

Salary Range

$62,400 - $80,000 per year; DOE

Close Date

09-August-2024

Category

03

Essential Duties

• Develop, execute, and manage comprehensive social media strategies for clients, ensuring alignment with overall business objectives.
• Manage and maintain social media platforms and communities across Facebook, Threads, Instagram, and LinkedIn. Utilize social media monitoring tools to analyze competitor activities, share of voice, and sentiment trends.
• Provide strategic direction for social media campaigns and audience engagement tactics across various platforms. Collaborate closely with client service leads, creative teams, and content creators to establish and uphold a consistent brand voice across social media channels.
• Design audience-building and social engagement strategies using performance-based and earned media tactics. Stay abreast of industry trends and best practices to innovate and enhance social media strategies.
• Oversee social media team members and manage work with internal stakeholders to ensure social concepts are integrated and amplified across all marketing platforms.
• Identify and leverage opportunities for community building, messaging, and recruitment through earned media channels.
• Generate regular, actionable reports on social media and influencer-related content performance, delivering insights to internal stakeholders and leadership.
• This will include analysis for digital KPIs; and proactively provide measurable insight into in-progress social media initiatives to maximize campaign performance.
• Work closely with content teams to brainstorm and develop compelling content ideas that resonate with target audiences.
• Develop and maintain collaborative working relationships with team members, project managers, creative resources such as multimedia, digital marketing, content teams, and other outside constituencies to accomplish project goals and content needs.
• Other duties as assigned.

Minimum Qualifications

Bachelor's degree in Communications, Public Relations, Marketing, Journalism or related field AND five (5) years of related experience which includes three (3) years of supervisory experience Or, any equivalent combination of experience or education from which comparable knowledge, skills and abilities have been achieved.

Desired Qualifications

• Experience in developing and implementing effective social media strategies.
• Experience in analyzing social media metrics and translating data into strategic insights.
• Evidence of effective communication and collaboration skills for effective teamwork and partnerships.
• Evidence in problem-solving abilities and creative thinking in a fast-paced digital environment.
• Experience conducting target audience research and implementing segmentation strategies.
• Experience in graphic design tools such as Canva, and Adobe Xpress.
• Familiarity with social media management tools, including Hootsuite, and proficiency in native platforms like Instagram, Facebook, LinkedIn, Threads, and YouTube.
• Demonstrated up-to-date knowledge of current social media trends and best practices.

Working Environment

• Climate-controlled office setting subject to extended periods of being in a stationary position.
• Constantly detects and operates a computer and other office productivity machinery, such as a calculator, copy machine and computer printer.
• Ability to clearly communicate and exchange accurate information to perform essential duties.
• Expected to be responsive to customers, engaged in work production, resourceful, flexible, and respectful of others.

Department Statement

For the ninth year in a row, ASU has been named the most innovative school in the nation, recognizing the university's culture of groundbreaking research and partnerships, as well as its commitment to helping students thrive in college and beyond. U.S. News and World Report has named ASU as the most innovative university all nine years the category has existed.

ASU Knowledge Enterprise advances research, innovation, strategic partnerships, entrepreneurship, and international development. Our success arises from solutions-focused, interdisciplinary research; an entrepreneurial approach that is embedded in every school and department; and a commitment to transform society in a positive way. To learn more about how Knowledge Enterprise is a place for your career to grow, visit https://research.asu.edu/about-us/careers.

At Knowledge Enterprise, Strategic Marketing and Communications, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly, we encourage you to apply anyway. We value your unique background and perspective, and you may be just the right candidate for this position or other roles on our team.

Working at ASU has additional perks and OUTSTANDING benefits, which include health, dental, and vision insurance plans; life insurance and disability programs; sick leave and holidays; ASU/UA/NAU tuition reduction for the employee and qualified family members; state and optional retirement plans; access to ASU recreation and cultural activities; and more. To estimate the value of your total compensation, please visit https://cfo.asu.edu/compensation-estimator.

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report
In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU PD at 480-965-3456.

Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.

Employment Verification Statement

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Instructions to Apply

Application deadline is 3:00PM Arizona time on the date indicated.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.

Resume and cover letter should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.

ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.

Only electronic applications are accepted for this position.

IMPORTANT NOTE: What is the meaning of “equivalent combination” in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor’s degree is equal to four years of experience.