Communications Specialist - social media, photo and video

104704BR

Campus: Downtown Phoenix

Communications Specialist

Job Description

The Walter Cronkite School of Journalism and Mass Communication at Arizona State University seeks a marketing-minded media creator to advance the school’s recruitment and engagement goals through strong strategic communication. Working as part of a team of communications professionals, the specialist will work collaboratively across the school and with university partners to promote the school’s community, achievements and brand through creative storytelling and strategic organic social content. This position serves as the school’s lead social media storyteller, community manager and multimedia creator.

The successful candidate will be an audience-first social- and multimedia storyteller with skills befitting the nation’s leading journalism and mass communications school. They will proactively mine stories from the Cronkite community, efficiently create compelling visual media, engage the school’s digital audiences and creatively respond to performance metrics.

This is a full-time, benefits-eligible position performed at the school’s Downtown Phoenix campus.

Job Family

Publicity & Promotion

Department Name

Journalism & Mass Comm

Full-Time/Part-Time

Full-Time

VP Code

VP/EXEC VICE PROV DPC

Scope of Search

Open

Grant Funded Position

This is not a grant funded position and is not contingent on future grant funding.

Salary Range

Depends on Experience

Close Date

04-October-2024

Category

02

Essential Duties

• Create written, visual and multimedia content for the school’s digital platforms on deadline and in compliance with brand standards and AP Style
• Cover school and university events live, creating instant and short-deadline photo, video and graphics content
• Plan, create and schedule social media content according to editorial, events, academic and special initiatives calendars
• Proactively engage with school stakeholders and community members to mine and tell effective stories in pursuit of school recruitment and engagement goals
• Create and edit compelling visual media (including photo, video and graphics) using the Adobe Creative Suite
• Serve as the school’s community manager, engaging audiences where they are
• Use native social media platform data, site data and third-party tools to measure and report platform and content performance
• Coordinate visual media with team members
• Serve as liaison to related central university communications teams
• Measure and report on digital content performance
• Other duties as assigned

Minimum Qualifications

Bachelor's degree in Journalism, English, Communications, Marketing, Education or a related field AND three (3) years of related work experience in the development of comprehensive and creative communication; OR seven (7) years of related work experience; OR Any equivalent combination of experience and or education from which comparable knowledge, skills, and abilities have been achieved. Certificates from recognized programs that verify mastery of tools and techniques relevant to the assignment may substitute for up to six (6) months of experience.

Desired Qualifications

• A strong portfolio of organic social and multimedia content and campaign work
• Demonstrated experience using organic social media to advance strategic goals
• Demonstrated experience in community management and engagement
• Strong writing and editing skills, and AP Style knowledge
• Strong visual media production skills and fluency in the Adobe Creative Suite
• Experience creating or producing digital and social content/campaigns at a professional content organization or agency
• Experience creating and managing a content calendar and social planning tools (e.g. Hootsuite)
• Demonstrated experience using a combination of native social media platform data (e.g. Meta), site data (e.g. GA4) and third-party tools (e.g. SparkToro, Brandwatch) to measure and report performance
• Demonstrated experience using a project management system (e.g. Asana, Monday.com, Basecamp)
• Experience creating organic social campaigns and scheduling content
• Experience creating and sharing social, photo and video content at live events
• Demonstrated experience using performance data to pivot content
• Experience using content and/or campaigns to advance higher education admissions goals

Working Environment

• Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding, and manipulating a computer mouse.
• Required to stand for varying lengths of time and walk moderate distances to perform work. Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds.
• Regular activities require ability to quickly change priorities which may include and/or are subject to resolution of conflicts.
• Ability to clearly communicate to perform essential functions.
• Regular use of standard office equipment including, but not limited to: computer workstation/laptop (keyboard, monitor, mouse), printer, fax, calculator, copier, telephone and associated computer/technology peripherals.;
• Supervises designated employees that include hiring, training, evaluations, disciplinary actions and scheduling.
• This position reports to the department administrator.

Department Statement

The Cronkite School is widely recognized as one of the nation’s premier mass communications programs. Rooted in the time-honored values that characterize its namesake—accuracy, responsibility, integrity—the school fosters excellence and ethics among students as they master the professional skills they need to succeed in the digital media world of today and tomorrow.

Located on ASU’s Downtown Phoenix campus in the heart of the nation’s fifth-largest city, the School has 70 full-time faculty members, more than 100 full-time professional staff and annual resources of more than $40 million. The Cronkite faculty is made up of award-winning professional journalists, strategic communications specialists and world-class media scholars. Cronkite professors include five Pulitzer Prize-winning journalists, digital media thought leaders, top TV producers and correspondents, major metropolitan newspaper editors and strategic communications experts.

More than 2,500 undergraduate, master’s and doctoral students are enrolled at Cronkite, in person and online, preparing for careers in journalism, strategic media and related communications fields. Of the undergraduate residential student population, more than 60% come from out-of-state and more than 37% are students of color. The retention rate consistently exceeds 90%, and Cronkite students regularly lead the country in national competitions.

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report
In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/relocation-services.

Employment Verification Statement

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Instructions to Apply

Application deadline is 3:00PM Arizona time on the date indicated.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.

Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.

ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.

Only electronic applications are accepted for this position.

IMPORTANT NOTE: What is the meaning of “equivalent combination” in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor’s degree is equal to four years of experience.