Digital Marketing Specialist

104268BR

Campus: Tempe

Digital Marketing Specialist

Job Description

This position is for a full time, in-person staff member who creates, measures and maintains digital content strategies in support of the ASU Alumni Association programs and events. This position researches and identifies trends in digital media, provides regular monitoring, and curates digital content to bring awareness and to increase attendance for Alumni Association programs and events. Assumes primary responsibility for ensuring strategic and on-brand digital messaging by drafting, editing, and disseminating copy for organic and paid media (Facebook, LinkedIn, Instagram, Google, etc.).

A successful candidate for this position is a creative communicator with great intuition, skilled in digital marketing and paid social strategy concepts with a global-mindset. This candidate is seeking an opportunity to develop and advance their career within marketing and communications on a diverse and innovative team.

Job Family

Marketing & Media Relations

Department Name

Alumni Association

Full-Time/Part-Time

Full-Time

VP Code

EXECUTIVE ADMIN

Scope of Search

Open

Grant Funded Position

This is not a grant funded position and is not contingent on future grant funding.

Salary Range

$52,000 - $58,000 per year DOE

Close Date

17-September-2024

Category

02

Essential Duties

• Content Creation:
  • Create high-quality, on-brand content for social media platforms, with content ranging from standalone posts and features to video reels, polls and contests.
  • Collaborate with design and content teams to produce visually appealing and effective marketing materials.
  • Creates and manages time-sensitive content that is effective and accurate.
  • Demonstrates an understanding of methods to engage audiences of varying demographics across channels.
  • Provide live social media coverage for events, including real-time updates, engagement, and post-event content.
• Organic and Paid Campaigns:
  • Oversee and curate content for alumni social media channels, ensuring consistent and engaging communication with our community.
  • Design and execute organic marketing strategies to increase brand visibility and engagement.
  • Understand and utilize best practices for organizational and planning of multiple content sources.
  • Develop, implement, and manage paid digital marketing campaigns across various platforms including Google Ads, Facebook Ads, LinkedIn Ads, etc.
  • Monitor and optimize campaign performance to maximize ROI and achieve desired KPIs.
• Website Updates:
  • Regularly update and maintain the website to ensure accuracy, relevance, and alignment with current marketing strategies.
  • Implement changes based on performance data and user feedback to enhance user experience and engagement.
• Reporting & Analytics:
  • Generate and analyze reports on campaign performance, website traffic, social media engagement, and other key metrics.
  • Use insights to refine strategies and provide actionable recommendations for improvement.
• Strategic Planning:
  • Contribute to the development of digital marketing strategies that align with overall organizational goals and brand positioning.
  • Stay informed about industry trends and emerging technologies to keep the organization’s digital marketing efforts innovative and effective.
• Collaboration:
  • Work closely with chapter volunteer network stakeholders to coordinate marketing efforts and ensure alignment with local and national initiatives.
  • Foster relationships with internal teams and external partners to support collaborative marketing projects and campaigns.
• Other duties as assigned.

Minimum Qualifications

Bachelor’s degree in Marketing, Journalism, Business, Digital Strategy, Communications or related field appropriate to the area of assignment and two (2) years of related experience in digital marketing, communications or business including experience with marketing project management and use of social media technologies: OR, or any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved.

Desired Qualifications

• Experience in lite graphic design and photo editing skills, including design work on Canva (or similar platform).

Working Environment

• Applicant may need to be available as necessary outside of normal business hours for attendance of events to promote content online as necessary.
• Activities are performed in an environmentally-controlled office setting subject to extended periods of sitting, keyboarding, and manipulating a computer mouse.
• Required to stand for varying lengths of time and walk moderate distances to perform work.
• Regular activities require ability to quickly change priorities which may include and/or are subject to resolution of conflicts.
• Ability to clearly communicate to perform essential functions.

Department Statement

The ASU Alumni Association serves as the link between more than 650,000 ASU alumni world-wide and their alma mater. The Association develops alumni affinity for ASU through continued professional development opportunities, collaborative community programing and philanthropic outreach. Our events and programs share innovations being developed at the university, highlight alumni impacting the community and celebrate special moments from our rich history.

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report
In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

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Employment Verification Statement

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Instructions to Apply

Application deadline is 3:00PM Arizona time on the date indicated.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.

Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.

ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.

Only electronic applications are accepted for this position.

IMPORTANT NOTE: What is the meaning of “equivalent combination” in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor’s degree is equal to four years of experience.