Sr Digital Communications Specialist

104842BR

Campus: Downtown Phoenix

Sr Communications Specialist

Job Description

Under the administrative direction of the executive director of the American Indian Policy Institute and with a dotted line to ASU Law Marketing and Communications, this position is responsible for overseeing social media efforts and account management for department/unit initiatives and projects. The Sr. Communications Specialist is an integral part of the team playing a key role in executing communication plans and strategies while providing feedback and ideas as an expert in social media. They work collaboratively to effectively promote the American Indian Policy Institute within ASU Law's initiatives, ensuring that key messages reach the intended audiences to advance the college's and department’s identified goals.

Job Family

Public Relations

Department Name

College Of Law

Full-Time/Part-Time

Full-Time

VP Code

VP/EXEC VICE PROV DPC

Scope of Search

Open

Grant Funded Position

This is not a grant funded position and is not contingent on future grant funding.

Salary Range

$53,000 - $58,000 per year; DOE

Close Date

07-October-2024-EXTENDED

Category

03

Essential Duties

• Manages existing policy communication initiatives, programs, and projects through analysis, planning, creation, and development of materials/content specific to tribal communities.
• Suggests and implements additional policy communications endeavors for the Institute going forward.
• Oversees all existing policy communications towards AIPI’s tribal outreach including publications, social media, and dissemination of information via the web.
• Advances AIPI’s priorities and department objectives, positive reputation, strategic plan promotion and fostering fruitful partnerships through communications.
• Plans, develops, and writes creative, high-quality communications for multiple audiences using multiple digital and print communications mediums (e.g., email, print, web, and social media).
• Serve as an in-house reporter for the unit to seek stories and craft compelling articles. Provide ideas and proactively conduct outreach to faculty, administration, students and alumni to tell their stories.
• Write articles, announcements/press releases, web copy, newsletters and award nominations for blog posts and newsletters.
• Oversees and implements monthly newsletters, occasional policy documents, blog posts, and occasional press releases.
• Responsible for oversight of social media strategies and implementation on all of AIPI related social media accounts.
• Manage all aspects of department/unit social media and communication platforms, communities and audiences, including, but not limited to, MailChimp, Facebook, Instagram, Threads, YouTube and LinkedIn. This can include both prospective and current student-facing channels.
• Manage social media monitoring tools and provide analysis including, but not limited to, comprehensive analytics, competitor coverage, share of voice and social listening.
• Provide direction for social media strategy, including general best practices and audience engagement through different social platforms.
• Collaborate with ASU Law Marketing and Communications and the American Indian Policy Institute teams to help develop and maintain a clear brand voice and style within social media efforts.
• Design audience-building and social engagement strategies using performance-based and earned media tactics.
• Create marketing collateral and graphics for publications.
• Responsible for capturing and producing final creative assets for social channels, including video, photos and graphics.
• Provide insights into the latest trends and best practices to ensure department/unit remains innovative in social media efforts.
• Develop and maintain collaborative working relationships with team members, project managers, and creative resources such as multimedia, SEO and content teams along with other outside.
• Contribute to the development and execution of communications plans and strategies.
• Proactively conduct media outreach for strategic placements. Build and maintain a media contact list. Respond to media requests and coordinate interviews with leadership, faculty and staff. Advise AIPI leadership on public relations opportunities that support strategic initiatives.
• Develop new and maintain current relationships with media organizations. Assist reporters and editors in their efforts to understand AIPI’s mission and activities. Track and flag media opportunities and coverage; produce and submit coverage reports.
• Attends events to conduct real-time for story creations and/or social media promotion as necessary.
• Posts blogs, policy solutions, and press releases to the website using basic html.
• Establishes a resource network in the community, the nation, and the international arena to identify and cultivate partners.
• Perform other duties as assigned to support the goals of the department.

Minimum Qualifications

Bachelor¿s degree in Communications, Journalism, English, or other related field AND four (4) years of related experience; OR, Any equivalent combination of experience and/or education from which comparable knowledge, skills, and abilities have been achieved.

Desired Qualifications

• Advanced educational degree, Master’s degree, or another comparable credential.
• Demonstrated creativity and ability to develop and adhere to a brand aesthetic working with Canva, Creative Cloud, or similar programs.
• Demonstrated knowledge of Microsoft Suite, Google Suite, Dropbox, Adobe, Slack, Zoom, etc.
• Experience working with various web clients such as HooteSuite, Mail Chimp, bitly, Salesforce, and other platforms.
• Demonstrated knowledge of working with or in Tribal communities or on Tribal communications
• Evidence of effective communication with experience in writing, editing and storytelling.
• Experience with AP style
• Experience in graphic design and basic HTML code is a plus.
• Experience in managing social media brand accounts.
• Demonstrated knowledge of content calendar development, copywriting and blogging.
• Demonstrated knowledge of principles, practices, and techniques used in communications strategies
• Knowledge of the principles, standards and practices of project management.
• Knowledge of internet-based social networking formats, audiences, and usage standards.
• Ability to work in an environment subject to quickly changing priorities and tight deadlines.

Working Environment

Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding, and manipulating a computer mouse; required to stand for varying lengths of time and walk moderate distances to perform work. Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds. Regular activities require ability to quickly change priorities which may include and/or are subject to resolution of conflicts. Ability to clearly communicate verbally, read, write, see and hear to perform essential functions.

Department Statement

The Sandra Day O’Connor College of Law at Arizona State University is one of the nation’s preeminent law schools, focused on offering students a personalized legal education. Ranked No. 1 in Arizona since 2010 and No. 36 nationally by U.S. News & World Report, ASU Law offers students the opportunity to tailor their education, to match externships to their interests and career services resources to help land their ideal jobs. Additionally, ASU Law’s LEED Gold certified building in downtown Phoenix is steps away from the legal, political and economic heart of Arizona. For more information, visit law.asu.edu.

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

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In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

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Employment Verification Statement

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Instructions to Apply

Application deadline is 3:00PM Arizona time on the date indicated.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.

Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.

ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.

Only electronic applications are accepted for this position.

IMPORTANT NOTE: What is the meaning of “equivalent combination” in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor’s degree is equal to four years of experience.