Asst Director, California Communications

105138BR

Off-Campus: Los Angeles

Asst Director

Job Description

At Arizona State University, we measure ourselves not by whom we exclude, but rather by whom we include and how they succeed. We are passionate about helping students find their right university fit and working together as a team to achieve our enrollment goals.

Academic Enterprise Communications is seeking a motivated and experienced individual to join our team as Assistant Director, California Communications. In this role, the Assistant Director will lead all student recruitment communication strategies for ASU’s academic programs based in Los Angeles.

ASU’s academic programs in Los Angeles include film programs in ASU’s Sidney Poitier New American Film School, fashion and design programs in ASU FIDM, as well as degree programs offered in by California College of ASU.

The Assistant Director will be a natural collaborator who works closely with ASU Admission Services, the ASU Herberger Institute for Design and the Arts, and the university’s brand strategy and media relations teams. The ideal candidate will have first-hand knowledge of college-going behaviors and mindsets of California high school and transfer students, and their families. Using that knowledge and experience, they will be asked to create impactful communication strategies that influence application and enrollment to campus-based programs in Los Angeles.

This position will be based at the ASU Center in Los Angeles with hybrid or full-time remote work options available. The ideal candidate is organized, quick-working, solution-oriented, and passionate about higher education. They will have direct career experience working in communications and marketing, ideally within higher education, or within LA's creative industries.

If you're a persuasive communicator with experience who thrives on innovation and teamwork, apply now for a dynamic role shaping ASU's California presence.

Job Family

Generic

Department Name

AE Communications

Full-Time/Part-Time

Full-Time

VP Code

EXEC VP/PROVOST

Scope of Search

Open

Grant Funded Position

This is not a grant funded position and is not contingent on future grant funding.

Salary Range

$74,000 per year

Close Date

23-October-2024

Category

03

Essential Duties

• Content Management: Plan, write, schedule, track, and analyze communications across various platforms — including email, print, video, web and social media.
• Communication Strategy: Using various channels, develop and implement a comprehensive communication plan and messages to effectively promote earning a degree at ASU in Los Angeles, targeting students in California and those from across the U.S. and around the world who wish to earn a degree offered LA.
• Collaboration: Work closely with Admission Services, academic colleges and California College of ASU on messaging and promotion of degree programs.
• Content Accuracy: Ensure all communications are accurate and delivered on time.
• Storytelling: Collaborate with university leadership, faculty and staff to highlight compelling stories, creative industry highlights, and innovative programs that resonate with prospective students.
• Email Campaigns: Lead the development, execution, and analysis of outbound email marketing campaigns, following established guidelines and procedures.
• Effectiveness Evaluation: Assess the effectiveness of communication efforts by analyzing metrics such as open and click rates, and make data-driven adjustments as needed.
• Print Materials: Create and manage print materials, including California viewbooks, brochures, postcards, and other direct mail pieces, ensuring all deadlines are met without going over budget.
• Customer Service: Provide excellent, responsive support to all stakeholders.
• Relationship Building: Identify and maintain partnerships with university and community organizations for support building strong working relationships with partners.

Minimum Qualifications

Bachelor's degree in a field appropriate to the area of assignment AND six (6) years of related administrative experience, which includes three (3) years of supervisory experience; OR, Ten (10) years of related administrative experience, which includes three (3) years of supervisory experience; OR, Any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved.

Desired Qualifications

• Career experience in higher education recruitment practices and principles, or within high-schools or with high-school students.
• Experience in the creative industries, specifically in Los Angeles.
• Experience in creating communications and marketing strategies.
• Experience in verbal, visual, and written communications including the ability to express ideas in a clear and logical manner.
• Experience composing, editing, and proofreading written materials.
• Experience in developing and maintaining effective working relationships.
• Experience in higher education recruitment practices and principles.

Working Environment

Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding and manipulating a computer mouse (75%); frequently required to stand for varying lengths of time and walk moderate distances to perform work (25%) Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds (35%) Regular activities require ability to quickly change priorities which may include and/or are subject to resolution of conflicts. Ability to clearly communicate to perform essential functions. Calculator, telephone, computer (monitor, keyboard and mouse), printer, fax and copier. This position receives regular managerial review of objectives.

Department Statement

Led by the Associate Vice President of Academic Enterprise Communications and reporting to the Office of the Executive Vice President and University Provost, the AE Communications team is charged with executing multi-channel communications strategies that help the university achieve its goals related to student enrollment and persistence to graduation; faculty excellence and engagement; and academic reputation.

The team is committed to the ASU Charter principles of broad access, academic excellence and global impact, and is passionate about the role it plays in helping advance the academic agenda of a National Service University.

We pride ourselves on being collaborative partners across the university and we value teammates who are creative, proactive problem-solvers, who work behind the scenes to tell ASU’s story through our students and leaders. We aim to accomplish our goals in a hard-working yet positive and flexible environment where everyone contributes and is appreciated. We are not afraid of experimentation and strive to bring inspiration from outside of higher education into our operations.

We value the role of data and use quantitative and qualitative testing to drive our decision-making. We operate under a results-focused work environment and we measure individual results equally by the progress each teammate makes toward their goals as well as the impact they make on the culture of the team.

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report
In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU PD at 480-965-3456.

Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.

Employment Verification Statement

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Instructions to Apply

Application deadline is 3:00PM Arizona time on the date indicated.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.

Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.

ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.

Only electronic applications are accepted for this position.

IMPORTANT NOTE: What is the meaning of “equivalent combination” in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor’s degree is equal to four years of experience.