Dir Communications

105287BR

Campus: Tempe

Dir Communications

Job Description

Position Overview:
The Director of Communications will provide strategic leadership for all marketing and communications efforts at Barrett, The Honors College. The goal is to enhance the honors student experience and promote the college to prospective students, current students, families, alumni, donors, and other key stakeholders. This role will manage the college’s brand identity, oversee community relations, lead a team of communications professionals, develop and execute a multi-channel marketing plan to elevate the visibility and reputation of Barrett, The Honors College.

Key Attributes:

• A collaborative leader who fosters a positive team environment.
• A creative thinker who stays current with marketing and communication trends.
• A proactive problem-solver who can manage multiple projects and stakeholders efficiently and use data for effective decision-making.
• Passionate about the mission of Barrett, The Honors College, and dedicated to promoting the honors student experience.

Job Family

Marketing & Media Relations

Department Name

Barrett Honors College

Full-Time/Part-Time

Full-Time

VP Code

EXEC VP/PROVOST

Scope of Search

Open

Grant Funded Position

This is not a grant funded position and is not contingent on future grant funding.

Salary Range

$66,500 - $90,000 per year; DOE

Close Date

24-October-2024

Category

04

Essential Duties

• Lead and execute a comprehensive marketing and communications strategy aimed at enhancing the college’s brand and promoting the honors student experience.
• Coordinate with the ASU Media Relations and Strategic Communications and partner colleges to manage public relations, including media outreach, press releases, and crisis communications.
• Guide a team of marketing and communications professionals to ensure consistency in brand messaging and outreach across all digital and print platforms.
• Collaborate with staff to plan and promote college events, advertising campaigns, and community engagement initiatives.
• Coordinate with the ASU Office of Brand Strategy and Management, Outreach Hub, Media Relations and Strategic Communications and partner colleges to create media plans, advertising and communications materials and quickly respond to market conditions.
• Oversee the development and execution of digital strategies, including managing email communications, and social media platforms (Facebook, YouTube, X, LinkedIn, etc.).
• Develop and maintain a cohesive marketing automation strategy, integrating digital content and monitoring performance to adjust tactics as necessary.
• Monitor and analyze marketing performance, utilizing data to inform future campaigns and improve communication effectiveness.
• Oversee the creation of all marketing graphics, promotional materials, and publications, ensuring alignment with college brand standards.
• Manage departmental budgeting, approving expenditures, and monitoring financial progress throughout the year.
• Lead recruitment, development, and supervision of a high-performing team, including staff and student workers.
• Work with external vendors and partners as necessary to achieve communication goals.
• Act as the college’s brand manager, ensuring that all communications reflect the college’s identity and core values while advancing the ASU brand.
• Serve as lead communicator and editor for high-profile college-level content and provide expert communication advice to faculty, staff, and administration, offering strategies for effective internal and external messaging.
• Stay current on industry trends and emerging technologies, implementing innovative approaches to enhance Barrett’s visibility and impact.
• Other duties as assigned

Minimum Qualifications

Bachelor's degree in Marketing, Public Relations, Communications, Arts Administration, or related field AND eight years experience in planning and implementing a comprehensive communication/marketing program for an organization, including five years of supervisory experience; OR, Any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved.

Desired Qualifications

• Education: Evidence of a Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (Master’s degree in preferred).
• Experience:
  • Minimum of 5-7 years of experience in marketing, communications, or public relations, preferably in an academic or nonprofit environment.
  • Managing multi-channel marketing campaigns and leading teams.
  • Overseeing digital strategy, including social media, and email marketing.
  • In managing media relations, including building relationships with journalists, responding to media inquiries, and pitching stories to local, national, and digital media outlets.
  • Understanding data analytics to measure campaign effectiveness and inform strategy.
• Skills:
  • Strong leadership and project management skills with the ability to oversee multiple projects simultaneously.
  • Evidence of effective communication skills, with a proven ability to write engaging content for diverse audiences.
  • Demonstrated knowledge of branding principles and experience in managing institutional branding.
  • Experience in managing a budget and allocating resources effectively.
  • Experience in marketing tools and platforms, including marketing automation systems and social media management.
  • Ability to think strategically and execute creative solutions in marketing and communications.

Working Environment

Physical Demands:

• Ability to sit, stand, and walk for extended periods of time.
• Frequent use of hands to type, write, and handle documents and digital devices.
• Occasional need to lift or carry objects weighing up to 25 pounds.
• Ability to view and work on a computer screen for prolonged periods.
• Visual and auditory abilities necessary for communication via email, phone, and video calls.
• Mobility to attend meetings and events both on and off campus.

• Primarily an office environment with frequent virtual meetings (e.g., video conferencing).
• The noise level is usually low to moderate, with occasional exposure to higher noise levels at events.
• Regular use of standard office equipment such as computers, printers, and telephones.
• Some local travel may be required to represent the organization at events or meetings.
• Occasional need to work outside of normal business hours, including evenings and weekends, depending on project deadlines or events.

• Ability to work under pressure, manage multiple projects simultaneously, and meet deadlines.
• Ability to interpret and respond to complex verbal and written communication.
• Strong organizational and time-management skills.

Department Statement

Barrett, The Honors College at Arizona State University operates on these core values:
Community and Belonging, Leadership and Agency, Courage and Curiosity.

Our values are the foundation for everything we do to create a welcoming honors college where students from all walks of life can learn, grow and thrive. Where they can belong to a community of high-achieving peers, lead courageously, act with agency and fulfill their intellectual curiosity.

Established in 1988, Barrett Honors College offers the unique opportunities of a selective, four-year residential college with special honors courses, scholarships, study abroad and undergraduate research combined with the resources of one of the largest and most innovative public universities.

Barrett Honors College serves more than 7,000 students on all four ASU campuses– Downtown Phoenix, Tempe, Polytechnic and West Valley – located throughout the fifth-largest metropolitan area in the United States, as well as ASU Online students.

The New York Times labeled Barrett Honors College “the gold standard” among honors colleges in the nation and Readers Digest designated it a “Best Honors College”. USA Today named ASU one of the 100 Best Value universities in the nation and called Barrett Honors College “outstanding.” The Fiske Guide cited Barrett Honors College with its “ambitious honors projects” as one reason why ASU is among the Top 10 “Best Buy” public universities in the U.S. Learn more about Barrett Honors College.

ASU offers a total compensation package that includes valuable employee benefits, healthcare, retirement, tuition reduction program (eligible ASU Employee, their dependents and spouse), financial security, discounts, family resources and more. Explore ASU’s benefits options and degree program offerings.
Estimate the value of your total compensation: https://cfo.asu.edu/compensation-estimator.

The ASU Community has demonstrated it can adapt and respond quickly to change — even during a pandemic — from different learning modes to remote work to ensure students and university employees can thrive. Though we may deliver support services virtually, in-person or both, we consider the primary worksite an ASU campus or location and we prioritize in-person presence in our community to fulfill our charter. We also understand flexible work arrangements can offer benefits for employers and employees such as retention, sustainability and work-life balance. Where ASU policy and the nature of the work permits, we support opportunities for remote work, flex time, or similar arrangements.

Applicant must be eligible to work in the United States; ASU/Barrett, The Honors College will not be a sponsor for this position. For additional information, please see:
https://www.uscis.gov/i-9

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report
In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/relocation-services.

Employment Verification Statement

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Instructions to Apply

Application deadline is 3:00PM Arizona time on the date indicated.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.

Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.

ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.

Only electronic applications are accepted for this position.

IMPORTANT NOTE: What is the meaning of “equivalent combination” in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor’s degree is equal to four years of experience.