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Social Media Manager



Marketing & Communications
Dallas, TX, USA
Posted on Tuesday, May 2, 2023

Dallas, Texas

Dallas, Texas


Join us in our pursuit to transform lives through connectivity.

"We care about our customers & our employees, our business & our communities future."

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"We have an opportunity to make an impact at all levels & have fun doing it."


Help drive connection across our business.

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Job Overview

Overall Purpose: Responsible for organic social storytelling, editorial planning and execution across core AT&T Business brand social channels. The role will manage and create social content that aligns with our business objectives and brand purpose: connecting people to greater possibility. As a Social Media Manager for our company, you’ll be responsible for creative storytelling, editorial calendar oversite, publishing, agency oversite, writing and editing, internal stakeholdering and reporting. Your role will help build brand awareness, brand love and drive engagement as part of our upper funnel strategy.

You will work closely with a Director and Senior Manager of social media and be part of a large, world-class social team within the corporate communications organization.


  • Create and publish engaging social content to educate and inspire our audiences while staying within approved brand standards.
  • Manage organic social editorial calendar, identifying compelling stories to tell and determining best content to bring forward amongst competing priorities within a matrixed organization.
  • Research current industry and company benchmarks, trends, and KPIs to aid in creating best-in-class social media campaigns and programs.
  • Use social tools to analyze and provide insights on the business impact of the social programs you manage, typically via dashboards or PowerPoint decks.
  • Stay up-to-date with current technologies and trends in social media, design tools, and applications in order to execute programs within emerging formats. (e.g. virtual live events, social-led events on new digital, audio and video platforms, influencers)
  • Occasionally travel onsite to cover events and live activations creating “in the moment” content for our social channels.
  • Manage creative agency resources through the full social creative development cycle – from strategic brief, creative evaluation, partner approvals, to execution.

You will be successful in this role if:

  • You have curiosity to seek understanding of more complex ideas or technologies, and then find ways to simplify them, creatively
  • You have a background in or knack for technical writing and editing
  • You understand B2B audiences and strategies
  • You’re a creative storyteller with a passion for social
  • You’re highly organized and thrive within a fast-paced environment


  • Able to work from our offices in downtown Dallas, Texas
  • Bachelor’s Degree or equivalent combination of education and experience preferred
  • 2-5 years of experience (agency or corporate) in a related field – organic social, paid social, advertising, B2B marketing, technology marketing
  • While this is not a supervisory role, you should be comfortable and have experience managing projects independently and serving as the subject matter expert
  • As a communications professional, having strong written skills will be essential in your daily work

This position is located in Dallas, TX.

Relocation assistance is not available.

Not Supervisory.

Our Social Media Managers earn between $58,400 - $73,000. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 28 days of vacation each year and 9 company-designated holidays)
  • Long Term Grans and Deferred Compensation
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

As part of our team, you’ll join other trailblazing industry leaders, passionate about improving lives and sharing the stories and experiences that matter. You’ll be inspired to make a difference through company-sponsored initiatives or by joining one of our employee groups. And no matter where you are in your career trajectory, you’ll be rewarded by the impact you can make in the lives of millions.

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.

Job ID 2314897 Date posted 05/01/2023


Invested in your satisfaction and continued success.

We take care of our own here (hint: that could be you). Our benefits and rewards mean we cover some of your biggest needs with some of the coolest offerings. We already think we’re a pretty great place to work. We’re just trying to rack up some bonus points.

Let’s start with the big one: Your work gets rewarded with competitive compensation and benefits. It really does pay to be on our team.


When it comes to priorities, we know family tops the list. For the moments that matter the most, you'll be there for them, and we'll be here for you.

Family Leave

The Hiring Process

Step 1

Complete a quick application online and check your status often.

Step 2

Virtual or in-person

Dress professionally and ensure good WiFi interviewing virtually.

Step 3

Job Offer

After a background check, you're part of the team.

Step 4

Welcome! Onboarding
and Training Begins

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