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Communications Officer - Brand Communication

Bill & Melinda Gates Foundation

Bill & Melinda Gates Foundation

Marketing & Communications
New Delhi, Delhi, India
Posted on Thursday, June 27, 2024

The Foundation

We are the largest nonprofit fighting poverty, disease, and inequity around the world. Founded on a simple premise: people everywhere, regardless of identity or circumstances, should have the chance to live healthy, productive lives. We believe our employees should reflect the rich diversity of the global populations we aim to serve. We provide an exceptional benefits package to employees and their families which include comprehensive medical, dental, and vision coverage with no premiums, generous paid time off, paid family leave, foundation-paid retirement contribution, regional holidays, and opportunities to engage in several employee communities. As a workplace, we’re committed to creating an environment for you to thrive both personally and professionally.

The Team

Communications staff contribute to advocacy efforts, raise awareness of the issues the foundation addresses, build and grow the foundation’s brand, engage with media, work to protect and advance the foundation’s reputation, and oversee all internal and external communications functions.

Application deadline: July 11th, 2024.

Your Role

As Communications Officer (CO) for Brand communications for the foundation in India, the incumbent will be responsible for building the foundation’s brand in line with our global image. The results that we seek is high familiarity and trust in our brand such that our in-country program and advocacy goals are advanced. The role requires a person who has a good understanding of brand management, consumer research and insights; is creative, digitally savvy, and has sharp foresight for data and research. High degree of coordination with the global communication team will be necessary to ensure a unified representation of the global brand in a locally relevant context. The ideal candidate is a collaborative individual who excels at both strategic thinking and at the implementation, execution and delivery of projects.

This role will report to Deputy Director, Program Advocacy and Communications, External Communications, and Philanthropic Partnerships, India Country Office.

What You’ll Do

  • Brand strategy development and execution: Work closely with the global external communication team to build and maintain a strong and locally relevant brand of the foundation in India that is integrated with the global brand, including:

    • Monitor and measure perceptions develop communication strategies to advance the foundation's mission in India.

    • Using external and internal research and develop and deploy communication strategies to address gaps

    • Assist in creation of tailored narrative about the foundation and its operating model such that it effectively conveys the aspirations and goals of the foundation's collaborations with partners in India as well as the progress and takeaways of current foundation programs.

    • Maintain style guides/brand guidelines in coordination with global communication

  • Collaborate with internal partners to develop and implement brand communication strategies designed to reach diverse audiences across India who are critical to the success of the foundation's program strategies.

    • Develop a suite of collaterals and distribution strategy through which this brand narrative is realized to reach the target audiences.

    • Develop and maintain properties that deliver on the brand promise.

  • Lead relationship with external brand and creative agency partners; including working collaboratively with external communication team to identify and build a strong cadre of foundation's Agencies of Record (AOR) to ensure a variety of vendors who can help us connect the right audience with the right messages

    • Manage workflow and budget, including work outsourced to communications agency partners

  • Work as part of a global communications' network and the external communications team and as such will be called upon to work on global and India specific communications initiatives.

  • Leadership connect program:

    • Develop strategies for Seattle and India Country Office Leadership voice and activation program in line with global and local objectives.

    • Calendarize these activities and assess performance against goals.

    • Develop plans to improvise based on research and insights.

  • Digital Strategy development and execution:

    • Design, build and maintain digital presence of the foundation in India, working in collaboration with local and global communications teams.

    • Measure the impact of our digital strategies and channels in reaching our key audiences and partners with messages that advance program goals.

    • Working with the global communications team, grow our influencer audience in India, moving them toward strongly caring for the foundation's issues. Find and engage the appropriate local team to support this work. Working with the local partner, identify and build supplemental key audiences in India.

    • Working with agency partners, develop proactive and reactive digital content informed by digital strategies and social listening insights. Test trends and new approaches including using novel social products

    • Day-to-day management of digital activities through strong program-led editorial calendars and project management skills. The incumbent should have strong experience in publishing in digital channels, including writing posts and engaging with users.

    • Lead relationship with digital and creative agency partners; including working collaboratively with external communication team to identify and build a strong cadre of foundation's Agencies of Record (AOR) to ensure a variety of vendors who can help us connect the right audience with the right messages

    • Manage workflow and budget, including work outsourced to external digital partners

    • Use foundation enterprise digital listening tools to measure the current status of program online communities and develop strong proactive strategies to shape narratives on these issues.

    • Set performance critical metrics for digital & brand activities and work with partners to achieve benchmarks. Regularly share reports on performance with local and global colleagues.

    • Collaborate with sector partners and key influencers on delivering coordinated issue campaigns.

    • Build a strong digital culture in the foundation by being an evangelist and promoter of the media.

Your Experience

  • Master's in business administration or a specialization in digital marketing, with a minimum of 5 years of experience in brand and digital management is desirable.

  • Seasoned communications professional with experience working with managing digital and brand communication in India and experience serving as independently managing significant brand / product portfolios for a significant, high-profile organization such as a major non-profit entity, government agency, or public corporation is preferred.

  • Experience working on consumer brands either in a creative agency or on the client side is desirable.

  • Proven track record in digital marketing with high profile individuals or entities is preferred.

  • In-depth knowledge of digital brand communications, social marketing, SEO & SEM, CRM, research and analytics.

  • Able to bridge the needs of the new media and internal constituencies.

  • Able to drive consumer centric brand and digital strategies to advance our country and program objectives.

  • Advanced knowledge of consumer insights development and deployment, segmentation and targeting, and to be able to demonstrate the impact of deployed strategies.

  • Substantial exposure to political issues (domestic and/or international), where significant discretion and judgment must be exercised.

  • Enthusiasm for, and commitment to, the foundation's mission, issues, and ideas.

  • Demonstrated success in developing and managing digital and brand communication for your organization around policy initiatives, communications programs, and projects.

  • Analytical skills and ability to understand digital landscape, channels, tools to develop sharp and targeted strategies to reach diverse audiences and ability to measure impacts. Experience working with a CRM system to deliver and measure digital activities; Salesforce experience preferred.

  • Work experience requiring strong written and oral communication skills for a broad and diverse audience, including experience preparing communication materials with complex subject matter.

  • Ability to work with flexibility, efficiency, and diplomacy both individually and as part of a complex team effort.

  • Strong analytical, writing, and verbal skills for communicating with a broad and diverse audience.

  • Ability to travel across India and to the U.S.at least 20%.

*Must be able to legally work in the country where this position is located without visa sponsorship.

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Hiring Requirements

As part of our standard hiring process for new employees, employment will be contingent upon successful completion of a background check.

Candidate Accommodations

If you require assistance due to a disability in the application or recruitment process, please submit a request here.

Inclusion Statement

We are dedicated to the belief that all lives have equal value. We strive for a global and cultural workplace that supports ever greater diversity, equity, and inclusion — of voices, ideas, and approaches — and we support this diversity through all our employment practices.

All applicants and employees who are drawn to serve our mission will enjoy equality of opportunity and fair treatment without regard to race, color, age, religion, pregnancy, sex, sexual orientation, disability, gender identity, gender expression, national origin, genetic information, veteran status, marital status, and prior protected activity.