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Consumer Merchandising Manager

Coursera

Coursera

Sales & Business Development
Canada
Posted on Thursday, March 21, 2024

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 148 million registered learners as of March 31, 2024.

Coursera partners with over 325 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. As a remote-first company, our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates.

Job Overview

The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is segmented into six functions: Acquisition, Lifecycle, Brand & Social, Merchandising, PMM, Communications & Content. These functions are currently focused on expanding the reach of Coursera’s brand and bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers — including businesses, governments, and campuses — and creating a marketing system that nurtures learners throughout their professional lives.

We are seeking a highly motivated and experienced consumer marketer to join the Merchandising team. The ideal candidate has the ability to lead multiple projects simultaneously while managing competing deadlines under time constraints and deliver results. You’re not only an expert operator, but also a strategist, capable of analyzing trends, making data-driven decisions, testing new initiatives to improve KPIs, and driving growth.

Responsibilities

  • Omnichannel go-to-market campaigns: Develop comprehensive marketing strategies and plans to promote our content effectively. This includes creating compelling go-to-market campaigns, defining target audiences, developing value propositions, and working with cross functional teams to expertly execute campaigns that drive results.
  • Strategic promotions: Lead the strategy and execution of promotions at Coursera. Manage the promotional calendar, build and execute large omni channel campaigns, analyze performance, and deliver against company goals.
  • Content merchandising: Conduct data-driven experimentation to improve content merchandising across the site and improve performance of key merchandising surfaces. Build and test marketing landing pages, run homepage merchandising experiments, and leverage data to create segmentation and merchandising strategies that surface the right content to the right learners at the right time.
  • Content optimization: Identify opportunities to strengthen content offering through improved visual merchandising, messaging, differentiation, and positioning. Write copy and work closely with the creative team to develop persuasive and informative description pages, and other marketing collateral for new and existing programs.
  • Content trends and campaign management: Identify content trends, curate content priorities, and lead thematic marketing campaigns. Collaborate with cross-functional teams such as paid media, social media, and email to develop and execute high impact integrated campaigns. Monitor campaign performance, track key metrics, and provide recommendations for ongoing improvements.

Basic Qualifications

  • 5+ years experience in merchandising, consumer marketing, or product marketing
  • Demonstrated history of strong analytical skills and data driven decision making
  • Experience with leading large scale go-to-market campaigns
  • Demonstrated history managing multiple projects simultaneously, meet deadlines, and delivering results
  • Experience with analytics tools such as Looker or Amplitude

Preferred Qualifications

  • Experience with marketing experimentation
  • Analytical skills with the ability to interpret data, identify trends, and drive actionable insights
  • Experience with tools such as Braze, A/B testing tools
  • Team player with excellent interpersonal skills and the ability to build relationships with internal and external stakeholders

If this opportunity interests you, you might like these courses on Coursera:

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Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.
For California Candidates, please review our CCPA Applicant Notice here.
For our Global Candidates, please review our GDPR Recruitment Notice here.
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