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Marcus by Goldman Sachs, Paid Media Marketing Manager, Associate, London

Goldman Sachs

Goldman Sachs

Marketing & Communications
London, UK
Posted on Thursday, June 6, 2024

Job Description

Marcus by Goldman Sachs

The firm’s direct-to-consumer business, Marcus by Goldman Sachs, combines the entrepreneurial spirit of a start-up with more than 150 years of experience. Today, we help over 800k customers with their savings goals, leveraging innovative design, data, engineering to provide customers with products that are grounded in value, transparency, and simplicity.

The Role

We're seeking a proactive, curious, analytical, and highly motivated Marketing Manager to join the Marketing team in our London office. This role will be responsible for managing and monitoring acquisition performance across digital marketing channels to meet the evolving needs of the business. We are looking for someone that can combine creativity with analytical rigour to create best in class marketing campaigns that deliver measurable performance. The successful candidate will be tasked with unlocking the best formula for growth through optimisation of existing and new paid media activity.

Responsibilities:

  • Day-to-day management of performance marketing through the leadership of the creative and media agencies
  • Create, monitor, and optimise campaigns to meet business and commercial targets
  • Be the channel owner for Paid Search, Aggregators, Display and other paid marketing channels.
  • Work with aggregator partners to identify opportunities to optimise performance, value, and scale.
  • Build a strong working relationship with the research, analytics, and MI leads to improve marketing analytics and reporting dashboards.
  • Leverage data-driven insights to monitor campaign performance and maximise conversions.
  • Collaborate with members of the marketing team to ensure paid amplification of marketing content when necessary.
  • Work with creative agencies or internal design teams to create marketing assets for paid media campaigns that align to key audience insights and brand guidelines.
  • Identify new paid media channels or tactics that can lead to improved performance, such as leading on cookie-less marketing initiatives.
  • Implement agreed test and learn strategies that help business to drive decisions throughout the customer application funnel.
  • Stay ahead of the latest trends in performance marketing, including new tools, platforms, and tactics.
  • Produce and present regular performance marketing updates for BAU and Campaign activity.
  • Ensure all media invoices are correct and future costs are accurately forecasted.

Experience and skills:

  • Relevant marketing qualification
  • Experience of supporting the delivery of multi-£m marketing budgets & campaigns
  • 4+ years working in a B2C or agency performance marketing/paid media function.
  • Strong acquisition marketing skills, using multiple channels to effectively acquire customers.
  • Ability to partner cross functionally towards enterprise level objectives; and to effectively manage and develop partnerships with marketing agencies.
  • Track record of executing successful acquisition campaigns to drive customer and account growth
  • Clear communicator who can effectively speak in technology, marketing and experience terms
  • Financial services experience desirabl

ABOUT GOLDMAN SACHS

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html

© The Goldman Sachs Group, Inc., 2023. All rights reserved.

Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity