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Demand Generation Lead, Fitbit Health Solutions

Google

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Sales & Business Development

San Francisco, CA, USA

Posted on Tuesday, May 23, 2023

Note: Google’s hybrid workplace includes remote and in-office roles. By applying to this position you will have an opportunity to share your preferred working location from the following:

In-office locations: San Francisco, CA, USA; Cambridge, MA, USA.
Remote location(s): Massachusetts, USA.

Qualifications

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
7 years of experience in marketing with business-to-business demand generation roles.
5 years of experience using Salesforce, Marketing Automation (i.e., Marketo), and third-party integrated tools (i.e., ON24, GTW, Bizible, Tableau, LeanData, Engagio, Demandbase, Splash, etc.).
Experience in people management.

Preferred qualifications:

Master's degree in Business, Marketing, and/or Communications, or a related field.
Experience in the healthcare industry.
Experience implementing enterprise-level lead generation programs.
Experience with key social media platforms to improve lead-generation efforts.
Knowledge of marketing metrics.
Excellent planning and organizational skills.

About the job

As the head of Demand Generation Marketing at Fitbit Health Solutions, you manage growth marketing campaigns that support lead conversion across our payer and provider channels, and expansion within our existing book of business for all enterprise customers.

The US base salary range for this full-time position is $160,000-$246,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

Provide broad strategic direction and lead execution for cross-functional marketing campaigns and projects as a key leader.
Collaborate with payer business channels, product, and marketing managers to identify and develop goals and promotion strategy.
Manage budgets, discuss sponsorships, and participate in optimized outcomes.
Coordinate all logistics for execution and manage outside vendors.

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