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Demand Generation Lead, Fitbit Health Solutions

Google

Google

Sales & Business Development
San Francisco, CA, USA
Posted on Wednesday, May 24, 2023

Note: Google’s hybrid workplace includes remote and in-office roles. By applying to this position you will have an opportunity to share your preferred working location from the following:

In-office locations: San Francisco, CA, USA; Cambridge, MA, USA.
Remote location(s): Massachusetts, USA.

Qualifications

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 7 years of experience in marketing with business-to-business demand generation roles.
  • 5 years of experience using Salesforce, Marketing Automation (i.e., Marketo), and third-party integrated tools (i.e., ON24, GTW, Bizible, Tableau, LeanData, Engagio, Demandbase, Splash, etc.).
  • Experience in people management.

Preferred qualifications:

  • Master's degree in Business, Marketing, and/or Communications, or a related field.
  • Experience in the healthcare industry.
  • Experience implementing enterprise-level lead generation programs.
  • Experience with key social media platforms to improve lead-generation efforts.
  • Knowledge of marketing metrics.
  • Excellent planning and organizational skills.

About the job

As the head of Demand Generation Marketing at Fitbit Health Solutions, you manage growth marketing campaigns that support lead conversion across our payer and provider channels, and expansion within our existing book of business for all enterprise customers.

The US base salary range for this full-time position is $160,000-$246,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

  • Provide broad strategic direction and lead execution for cross-functional marketing campaigns and projects as a key leader.
  • Collaborate with payer business channels, product, and marketing managers to identify and develop goals and promotion strategy.
  • Manage budgets, discuss sponsorships, and participate in optimized outcomes.
  • Coordinate all logistics for execution and manage outside vendors.

Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy Policy.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

At Google, we’re committed to building a workforce that is more representative of the users we serve and creating a culture where everyone feels like they belong. To learn more about our diversity, equity, inclusion commitments and how we’re building belonging, please visit our Belonging page for more information.

We welcome and encourage people who are expecting and/or parents-to-be to apply to this or any other role at Google.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles.