Senior Manager, Competitive Research and Insights
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Ann Arbor, MI, USA; San Francisco, CA, USA; Chicago, IL, USA; Mountain View, CA, USA; New York, NY, USA.
Qualifications
Minimum qualifications:
- 7 years of experience in market research or Ads measurement
- Experience managing research agencies or measurement vendors conducting quantitative and qualitative research
Preferred qualifications:
- Master’s degree or PhD in Marketing Research, with a quantitative emphasis
- Experience working on a highly cross-functional team with ability to manage complex projects with multiple stakeholders and priorities
- Experience in the advertising measurement industry, with knowledge of consumer insights and advertising effectiveness research
- Experience measuring live advertising campaigns
- Expertise in how digital media is planned, purchased, and evaluated
About the job
The Competitive Research and Insights team within Global Marketing Insights is responsible for conducting research that benchmarks Google’s Advertisement (Ads) products with other Ads products in the digital marketing ecosystem. Based on our research findings, we advise Marketing, Product, and Sales leadership on annual planning, brand positioning, and critical sales and marketing programs. In this role you will be involved in the development and activation of competitive research and claims globally.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $151,000-$232,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
- Gather business requirements from cross-functional stakeholders. Build and iterate on detailed research projects and timelines.
- Develop comprehensive research approaches (both quantitative and qualitative) to uncover product claims in the context of the broader Ads product ecosystem.
- Prepare claims substantiation materials, including methodological documentation and insights/testing protocols, and communicate fact-based support of claims with internal stakeholders.
- Develop business-relevant conclusions from studies and effectively communicate them to executive-level audiences. Partner with Sales to turn research findings into pitch materials.
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We welcome and encourage people who are expecting and/or parents-to-be to apply to this or any other role at Google.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles.
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