Explore Career Opportunities with GSV’s world-class sponsor partners


Senior Manager, Competitive Research and Insights



Ann Arbor, MI, USA
Posted on Wednesday, May 24, 2023

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Ann Arbor, MI, USA; San Francisco, CA, USA; Chicago, IL, USA; Mountain View, CA, USA; New York, NY, USA.


Minimum qualifications:

  • 7 years of experience in market research or Ads measurement
  • Experience managing research agencies or measurement vendors conducting quantitative and qualitative research

Preferred qualifications:

  • Master’s degree or PhD in Marketing Research, with a quantitative emphasis
  • Experience working on a highly cross-functional team with ability to manage complex projects with multiple stakeholders and priorities
  • Experience in the advertising measurement industry, with knowledge of consumer insights and advertising effectiveness research
  • Experience measuring live advertising campaigns
  • Expertise in how digital media is planned, purchased, and evaluated

About the job

The Competitive Research and Insights team within Global Marketing Insights is responsible for conducting research that benchmarks Google’s Advertisement (Ads) products with other Ads products in the digital marketing ecosystem. Based on our research findings, we advise Marketing, Product, and Sales leadership on annual planning, brand positioning, and critical sales and marketing programs. In this role you will be involved in the development and activation of competitive research and claims globally.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $151,000-$232,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.


  • Gather business requirements from cross-functional stakeholders. Build and iterate on detailed research projects and timelines.
  • Develop comprehensive research approaches (both quantitative and qualitative) to uncover product claims in the context of the broader Ads product ecosystem.
  • Prepare claims substantiation materials, including methodological documentation and insights/testing protocols, and communicate fact-based support of claims with internal stakeholders.
  • Develop business-relevant conclusions from studies and effectively communicate them to executive-level audiences. Partner with Sales to turn research findings into pitch materials.

Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy Policy.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

At Google, we’re committed to building a workforce that is more representative of the users we serve and creating a culture where everyone feels like they belong. To learn more about our diversity, equity, inclusion commitments and how we’re building belonging, please visit our Belonging page for more information.

We welcome and encourage people who are expecting and/or parents-to-be to apply to this or any other role at Google.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles.