Cross-Media Measurement Lead, Agency

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 8 years of experience in digital media, sales, marketing, or product roles.
  
• Experience identifying and recommending scalable solutions to improve customer strategy, and working with executive leadership.
  
• Experience with Marketing Mix Modeling (MMM) and experimentation.

Preferred qualifications:

• Experience identifying and recommending new processes, procedures, and methods for product adoption strategy, addressing future needs by partnering and collaborating with regional partners/stakeholders.
  
• Experience using product and domain expertise to increase product adoption.
  
• Ability to influence and build relationships across teams and functions to address customer needs and facilitate agreements.
  
• Ability to be a thought leader of Google product and competitive landscape.
  

About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

As a Cross-Media Measurement Lead within Agency, Platforms and Customer Solutions (APCS), you will leverage your deep knowledge of marketing analytics and unique access to agencies and leading third-party measurement providers to develop innovative measurement solutions and industry leading insights that help marketers evaluate and optimize their media investments. You will drive scale and thought leadership by collaborating with Google Product, Marketing, Business Development and Sales teams to support key strategic initiatives and messaging during Google’s biggest moments (e.g., Brand Cast, earnings calls, Geography Markup Language (GML), etc.).

Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

The US base salary range for this full-time position is $114,000-$169,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Establish and execute sales/product strategies within functions to clients to meet desired outcomes (e.g., business generation, product adoption, etc.), align product and business strategies to develop a roadmap, and provide feedback to inform and align product and go-to-market strategies.
  
• Identify business growth opportunities within the market and for customers. Work with internal stakeholders to determine and drive the business growth, potential of opportunities, marketing efficiency, and the incremental investment recommended to achieve customer business outcomes.
  
• Manage expectations and maintain relationships with stakeholders to build rapport and credibility, and plan, create, deliver strategy, and provide input to help stakeholders achieve project goals.
  
• Share and scale best practices, learnings, and business strategies (e.g., objection handling, pitching, business techniques, etc.) to upscale accounts, and link solutions and best practices to meet customer and Google business needs.