YouTube Product Specialist, Product and Sales Activation

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 6 years of experience in advertising, marketing technology, sales, sales strategy, product planning, product specialist, marketing, management consulting, or product management in a global organization.
  
• 2 years of experience working with Product Management or Engineering teams, executive leadership, and cross-functional stakeholders.
  
• 2 years of experience developing business strategies or managing cross-functional initiatives.
  

Preferred qualifications:

• Experience with video campaigns to drive performance/branding marketing KPIs.
  
• Familiarity with eComm/CPG/Omnisales customers.
  
• Proven record of influencing stakeholders to devise and scale a winning strategy, and ability to understand and adapt to the motivations of different stakeholder groups.
  
• Excellent communication and presentation development skills with the ability to take complex, ambiguous topics and turn them into stories that spark an audience.
  
• Excellent organizational and project management skills with the ability to collaborate across cross-functional boundaries.
  
• Excellent problem-solving skills.
  

About the job

Google Customer Solutions (GCS) team of entrepreneurial, enthusiastic and client-focused members are helping entrepreneurs both individually and broadly build their online presence and grow their businesses. We are dedicated to growing the unique needs of advertising companies.

Product and Sales Activation (PSA) is a highly collaborative group of individuals who work hard to deliver at-scale, customer focused priorities, transfer product knowledge to our GCS Sellers, and influence product design for the GCS segment. By liaising with our partner teams (Sales, Marketing, Product/Engineering, Sales Finance, Education, Large Customer Sales), the PSA team works hard to work with GCS Sales to transfer product knowledge and activate the largest business opportunities with the information, training, collateral, and opportunities needed for future growth and ensure that our customers’ needs are addressed and conveyed to client/product teams.

Google Customer Solutions (GCS) sales teams are trusted advisors and competitive sellers who maintain a relentless focus on customer success by bringing the best Google has to offer to small- and medium-sized businesses (SMBs), which are the backbone of our communities. As a member of our team, you’ll have the opportunity to work with company owners and make a real difference in their businesses by helping them grow. Together, we help shape the future of innovation for customers, partners, and sellers...and we have fun doing it.

Responsibilities

• Partner with GCS Sales teams, advertisers, and agencies to increase adoption and usage of YouTube solutions (e.g., Video Action Campaign, Discovery, Video Reach Campaign, Data-Driven Attribution, Incremental measurement etc.).
• Create short and long-term Go-To-Market activation strategies for YouTube to drive product growth. Support quarterly planning/target setting, facilitating activation across programs, and reporting on key drivers/metrics.
• Influence product and collateral development with Global Product leads. Activate top opportunities via co-pitches and pre-pitch support.
• Educate GCS sellers through at-scale trainings, workshops, and partnership with sales leadership. Support customer events in conjunction with partners in sales and marketing.
• Work cross-functionally and regionally, to develop new opportunities to increase product adoption. Identify roadblocks in seller workflows, collaborate to overcome challenges, and help promoters pitch more effectively.