Product Marketing Manager, Global Paid Retention Growth, YouTube (Spanish, English)

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in marketing, growth marketing, or related functions.
  
• 2 years of experience in consumer growth across marketing or product using quantitative and qualitative insights to inform growth strategy, roadmaps, prioritization, etc.
  
• Experience managing cross-functional or cross-team projects.
  
• Ability to communicate in Spanish and English fluently to support client relationship management in this region.
  

Preferred qualifications:

• 4 years of experience in digital business growth, marketing, consulting, or subscription businesses.
  
• 2 years of experience building post purchase growth and retention strategies.
  
• Experience with spreadsheet modeling and basic SQL.
• Ability to build detailed and persuasive business cases with demonstrated success building strong relationships with technical partners (e.g., product, engineering, UX).
  
• Strong process and project management skills with the ability to set goals, maintain a growth tracker and systematically prioritize growth initiatives.
  

About the job

Strategy & Operations (S&O) professionals in Google’s Marketing organization provide business critical insights and analytics, ensure cross-functional alignment of goals and execution, and help teams drive strategic partnerships and new initiatives forward. Whether you are embedded within a specific marketing team to use insights to enable better marketing decisions or the global S&O function to equip the organization to succeed at scale, you will engage with Google leadership in order to establish Marketing’s strategic direction. You will manage planning and operational processes and work cross-functionally with key partners across Marketing, Product, Finance and Engineering to solve our toughest challenges, advocate for high-priority projects, and drive greater operational excellence within Marketing.

To be successful in this role, you have a hypothesis-driven approach to problem solving, effective quantitative and communication skills, and the ability to take on broad-reaching and ambiguous questions while working collaboratively and cross-functionally with Googlers of all levels.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Develop and manage the retention growth strategy for product areas, in partnership with cross-functional marketing, product, UX, data science and engineering teams.
• Drive and manage the growth process across the stages: evaluate, ideate, experiment, scale, measure, iterate.
• Use quantitative and qualitative user insights to inform the growth roadmap.
• Optimize product funnels and marketing campaigns to reach growth goals.
• Influence and collaborate with cross-functional teams, including international marketing teams, and gain alignment on key growth opportunities.