Senior Portfolio & Market Development Manager- (12-Month Maternity Cover)

Impact the Moment

As the Senior Portfolio & Market Development Manager for Higher Education, you will lead the execution of strategic market and product development plans that address the evolving needs of educators and the academic community across the region.

You will define and drive the portfolio strategy for the Higher Education market across Marketing, Psychology, and Management, serving as the voice of the customer to ensure the portfolio is optimized in line with business objectives and strategic priorities. You will identify content gaps and commission new solutions where there is a clear need for local market relevance or curriculum alignment. In addition, you will build and strengthen networks of authors and subject matter experts (SMEs), while cultivating relationships with influential customers. You will be accountable for portfolio performance, measuring and driving product success through key commercial and customer metrics.

You will also lead Market Development initiatives across the Higher Education portfolio to deliver business growth, including increasing revenue, expanding Connect digital activations and user engagement, and strengthening customer relationships to drive adoption and long-term success.

How Can You Make an Impact?

• Drive digital transformation by creating products and services that deliver genuine customer value
• Lead market development initiatives that grow revenue, increase Connect digital activations, and expand customer engagement across the region
• Represent the voice of the customer, ensuring portfolio strategy aligns with regional needs and business priorities
• Build and nurture influential networks with authors, SMEs, and key academic customers
• Convert market development contacts into users and advocates for McGraw Hill solutions
• Support achievement of year-on-year revenue targets and increased market share through strategic portfolio and market development activity

What You Will Be Doing

Portfolio Management (50%)

• Own the financial revenue and profitability of your regional product portfolios (Marketing, Management and Psychology), collaborating with sales and marketing to meet or exceed targets
• Build and execute a regional roadmap, identifying and presenting compelling business cases for new product versions, innovations, and enhancements
• Drive digital innovation by understanding customer needs and creating products with real value
• Leverage market insights to identify customer pain points and develop solutions, using agile methods to gather problem-oriented feedback
• Retain and recruit authors and Subject Matter Experts (SMEs), with effective succession planning to maintain portfolio strength and influence
• Build true partnerships with Sales and Marketing, contributing to positioning, messaging, and target customer strategy

Market Development (40%)

• Develop, prioritise, and execute market development plans in collaboration with Portfolio Managers and Marketing
• Perform market data analysis and synthesise results to drive data-informed decisions
• Cultivate high-value relationships with top targets representing optimal growth opportunities
• Spend a minimum of 20% of each month engaging directly with the market (virtually or in person) to stay close to customer needs
• Organise and collaborate on market development activities such as focus groups

Sales Enablement (10%)

• Represent and promote the portfolios to regional teams
• Partner with the Sales team to strategize on top opportunities and advance adoptions
• Engage directly with HE instructors and key decision-makers to support a team sell approach
• Convert market development contacts into committed users and advocates

What You Can Bring to This Role

• We're looking for someone who is commercially minded, self-driven, and genuinely passionate about the higher education space. Specifically, you'll bring:
• A customer and market focus: you are always keeping educator needs at the centre of every decision
• A collaborative approach: you partner effectively across Sales, Marketing, and Product teams
• Relationship-building confidence: you naturally build internal and external partnerships and proactively nurture your network of customers, authors, and stakeholders
• Strong communication and influencing skills: you're comfortable presenting ideas to senior stakeholders, engaging diverse audiences, and driving alignment across teams
• A strategic commercial mindset: you understand how to balance innovation with measurable business performance
• Adaptability and agility: you can thrive and deliver in a fast-changing education landscape
• Strong initiative and time management: you can work autonomously while managing competing priorities
• Deep expertise in market development: translating insights into actionable growth strategies

Qualifications

• Bachelor's degree (or equivalent)
• Experience in product management, publishing, EdTech, or the broader education industry
• Strong market research and analytical skills, with the ability to translate data into actionable decisions
• Demonstrated financial acumen and understanding of how to develop business plans or commercial cases
• Proven ability to manage complex stakeholder relationships and deliver projects on time
• General digital competency Microsoft Office, CRM systems, scheduling tools
• Familiarity with EdTech platforms and digital learning environments
• Customer-centric approach with the agility to adapt to change
• Commercial mindset with a passion for innovative product and market development
• Strong market research and analytical skills
• General digital competency Microsoft Office, CRM systems, scheduling tools
• Familiarity with EdTech platforms and digital learning environments

Why work for us?

The work you do at McGraw Hill will be work that matters. We are collectively designing content that will build the future of education. Play your part and experience a sense of fulfilment that will inspire you to even greater heights.

The pay range for this position is between 48,000 - 50,000 GBP annually. However, base pay offered may vary depending on job-related knowledge, skills, experience, and location. Additionally, a full range of medical and/or other benefits may be provided, depending on the position offered. Click here to learn more about our benefit offerings.

McGraw Hill recruiters always use a “@mheducation.com” or "@careers.mheducation.com” email addresses and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.