Communications Specialist – Digital & Social Media

You will join a group of communications professionals within the firm’s Reach and Engagement function in our office in Munich, Dusseldorf or Berlin. These colleagues help ensure that appropriate insights reach designated audiences, building awareness and engagement with McKinsey’s distinctive knowledge on a variety of topics. They shape the way the firm connects with people—from clients to firm members to alumni—strengthening institutional relationships, connections, and affiliations.

Through collaborating with senior communications colleagues and external stakeholders, you will contribute to the development and execution of best-in-class global communications programs, events, and publications.

You will be a member of McKinsey’s reputation and communications team for Germany and Austria.

In terms of creating effective communications: you will create clear, structured, and engaging written and oral communications products (e.g., short-form content, blogs, podcasts, talking points/scripts, Q&A), aligning with firm leadership when necessary. You will proactively collaborate with internal and external clients and stakeholders to develop and advise on communications, primarily for digital and social media. You will serve as the go-to person for individual and collective social media strategies in Germany and Austria (LinkedIn, Twitter, Facebook, Instagram) for experts and spokespeople. You will conceptualize, execute and further develop innovative digital formats (e.g., podcasts, video interviews, LinkedIn content series). You’ll conduct strategic assessments to support prioritization of communication campaigns and events, and collate into digestible formats for leadership. You will ensure consistent branding (i.e., firm's signature voice, visuals, and narrative) across communications platforms and channels in support of relevant brand pivots.

In terms of project management and execution: you will contribute to defining appropriate best-in-class communications and events objectives and strategies to achieve them. You will effectively lead complex projects independently or with a designated team, aligning with key stakeholders as relevant. You will manage data through reports and scorecards to track relevant metrics, primarily in digital and social media; and derive strategic action from those insights.

You will report to the Senior Manager of Communications Germany and Austria and work at the interface with local and global colleagues from across the company.

We are looking for you to join our office in Munich, Dusseldorf or Berlin as soon as possible.

Capabilities