Campaigns Specialist

You will build new, strategic and innovative ways to reach client executives through a variety of digital B2B channels. You will be responsible for supporting 3-5 cells/business units with their B2B account-based marketing strategy, executing 10-20 campaigns per month.

In this role, you will plan and execute personalized B2B client development/activation and marketing campaign strategies for different industries and functions. Each campaign will have thoughtful audience targeting and segmentation to match individuals to the content most relevant to their interests.

You will study campaign results to assess effectiveness and identify learnings to incorporate into future campaigns, continuously conducting A/B tests to determine the most effective outreach techniques in terms of timing, content, format, design, language, etc. You will report back to senior leaders on the effectiveness and business impact of campaigns executed including reaching a target number of generated qualified leads and tracking their journey through a funnel/pipeline. You will innovate and test new approaches across multiple channels (e.g., targeted account-based marketing (ABM) techniques for social media), manage internal stakeholder and team expectations throughout delivery, and manage risk and issue escalations related to the campaigns.

In addition, you will support leadership discussions and report outs, participate in problem solving related to client activation and personalization (e.g. new tech and systems), and interface and work in collaboration with internal teams.

Capabilities