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Campaigns Specialist

McKinsey & Company

McKinsey & Company

Brussels, Belgium · Düsseldorf, Germany · Lisbon, Portugal · Madrid, Spain · Munich, Germany · Poznań, Poland · Prague, Czechia · Honduras
Posted on Monday, August 14, 2023

Campaigns Specialist

Who You'll Work With

You will be based in our European offices as part of our client activation function, in the central services broader team. You will work with various groups across the firm to enable client development/activation. You will specifically work on the client activation personalization team with other specialists supporting B2B personalized, digitally-enabled outreach, reporting to the client activation campaign manager. You will collaborate with client activation management, cell leaders, partners, the CRM team, and communications colleagues.

What You'll Do

You will build new, strategic and innovative ways to reach client executives through a variety of digital B2B channels. You will be responsible for supporting 3-5 cells/business units with their B2B account-based marketing strategy, executing 10-20 campaigns per month.
In this role, you will plan and execute personalized B2B client development/activation and marketing campaign strategies for different industries and functions. Each campaign will have thoughtful audience targeting and segmentation to match individuals to the content most relevant to their interests.
You will study campaign results to assess effectiveness and identify learnings to incorporate into future campaigns, continuously conducting A/B tests to determine the most effective outreach techniques in terms of timing, content, format, design, language, etc. You will report back to senior leaders on the effectiveness and business impact of campaigns executed including reaching a target number of generated qualified leads and tracking their journey through a funnel/pipeline. You will innovate and test new approaches across multiple channels (e.g., targeted account-based marketing (ABM) techniques for social media), manage internal stakeholder and team expectations throughout delivery, and manage risk and issue escalations related to the campaigns.
In addition, you will support leadership discussions and report outs, participate in problem solving related to client activation and personalization (e.g. new tech and systems), and interface and work in collaboration with internal teams.


  • Bachelor’s degree or advanced degree
  • 4+ years in B2B marketing and/or sales strategy and operations
  • Quantifiable track record of successful B2B marketing as measured by marketing-qualified leads (MQLs) and/or sales-qualified leads (SQLs)
  • Demonstrated experience with account-based marketing or key account marketing strategies and tactics
  • Preferred extensive hands-on experience building and optimizing personalized email campaigns using CRM such as Salesforce.com and marketing automation platforms such as Eloqua, Marketo, HubSpot, Pardot, Salesforce Marketing Cloud
  • Highly proficient in Excel. Bonus: has experience in advanced analytical packages (e.g. Alteryx, Tableau, Power BI, etc.)
  • Ability to work collaboratively in a team environment
  • Track record of entrepreneurial mindset with strong sense of initiative and ownership
  • Experience managing projects and relationships with senior stakeholders
  • Excellent problem-solving skills with a process- and analytics-oriented mindset
  • Excellent written and verbal communication with experience presenting ideas and data in a structured way to guide decision-making

FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.

FOR NON-U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. For additional details regarding our global EEO policy and diversity initiatives, please visit our McKinsey Careers and Diversity & Inclusion sites.

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Job Skill Group - N/A
Job Skill Code - COS - Cell Operations Specialist
Function - Firm Administration
Industry -
Post to LinkedIn - Yes
Posted to LinkedIn Date - Thu Aug 25 00:00:00 GMT 2022
LinkedIn Posting City - Brussels
LinkedIn Posting State/Province -
LinkedIn Posting Country - Belgium
LinkedIn Job Title - Campaigns Specialist
LinkedIn Function - Business Development;Marketing
LinkedIn Industry - Management Consulting
LinkedIn Seniority Level - Associate