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Change Communication Specialist

McKinsey & Company

McKinsey & Company

Lisbon, Portugal
Posted on Monday, August 14, 2023
Visual Graphics & Media

Change Communication Specialist

  • Lisbon

Who You'll Work With

You will be based in our shared service location in Lisbon and you'll be a member of the Global Visual Graphics & Media Adoption & Communication Team. You will primarily work with our Transformation Office squads, where you will be part of the team that will help transform our services from historically grown siloed offerings to an integrated global service offering built around our users‘ needs, that empowers our users and allows us to focus our custom creation capacity on the firm’s most important work.

What You'll Do

You will be responsible for ensuring our change initiatives (among products and services) meet objectives by driving adoption, mindset, and usage. You will focus on the a variety of change aspects – including changes in business process, systems and technology, job roles and organization structures. 
Your primary responsibilities will be creating and implementing change strategies that include training materials and marketing campaigns that maximize colleague adoption and usage and minimize resistance. You will work to drive faster adoption, higher ultimate utilization and greater proficiency of the changes that impact colleagues in our organization to increase benefit realization, value creation, ROI and achievement of results and outcomes.
Specific key responsibilities:
  • Develops an extensive working knowledge of our products and services
  • Draws an understanding of user base to inform adoption and product strategy throughout a product’s lifecycle and owns end-to-end delivery of the product adoption customer journey
  • Identifies changes in process, culture, mindset, skills and behaviors required to achieve objectives and key results
  • Leads change management strategies and drives adoption marketing campaigns
  • Creates training courses and educational materials alongside training experts and stays up-to-date on digital marketing
  • Facilitates change management activities (i.e. webinars, roadshows) designed to inform and educate internal customers
  • Continuously recognizes barriers to change and develop ways to address or overcome those barriers
  • Executes change management strategies that include a variety of tested and proven channels and tactics and cover the full influence model
  • Tracks and analyzes adoption (including OKR metrics) of our products to measure progress and inform strategies
  • Defines adoption metrics to identify areas of opportunity to increase product adoption
  • Continuously identify opportunities for improvement to refine program and improve customer outcomes
  • Working closely with product development teams, and operational leaders in the rollout of new products and services


  • 2-4 years of professional experience in change management 
  • Expert engagement and communication skills with proven ability to create clear, concise and tactful messages
  • Familiarity with agile and scrum rituals, research and research communities
  • Experience with org. change management [Influence Model, ProSci ADKAR or other]
  • Base of expertise in the field of their spike, and strong trajectory of building and expanding that base
  • Exceptional English communication skills – verbal and written, and presents with confidence
  • Exceptional writing, marketing, and story-telling expertise
  • Excellent interpersonal skills and strong listener
  • Excellent organizational and project-mgmt. skills, strong problem-solver, emerging strong judgement, tactical thinking
  • Ability to create a strong reputation and credibility with organizational stakeholders and with customer teams. Knowledge of VG&Media organization and key communities is an advantage
  • Excellent ability to collaboratively work with diverse stakeholder groups with exceptional listening skills, able to effectively manage upwards (senior leadership), and exceptional syndication abilities
  • A strong sense of commitment to team members
  • The ability to be strategic while also execute
  • Strong interest in developing and implementing global communications program that drive engagement
  • Flexibility to travel, attend events as required and to work, if needed outside of stand office hours
  • Bachelor’s degree in communication, journalism/public relations, marketing, business, or related field is a plus
Apply Now
Job Skill Group - N/A
Job Skill Code - IFSO - Initiative Operations Specialist
Function - Firm Administration
Industry - Media & Entertainment
Post to LinkedIn - Yes
Posted to LinkedIn Date - Thu Aug 25 00:00:00 GMT 2022
LinkedIn Posting City - Lisbon
LinkedIn Posting State/Province -
LinkedIn Posting Country - Portugal
LinkedIn Job Title - Change Communication Specialist
LinkedIn Function - Consulting
LinkedIn Industry - Graphic Design
LinkedIn Seniority Level - Mid-Senior level