Content Producer - Talent Attraction

McKinsey & Company

People & HR

Chicago, IL, USA

Posted on Tuesday, September 12, 2023

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Communications

Content Producer - Talent Attraction

Who You'll Work With

You will be based in our Atlanta or Chicago offices and you will be part of McKinsey’s Global Firm Engagement team, working primarily with the global Talent Attraction Branding and Content teams. The Talent Branding team helps prospective candidates learn about, and be inspired by, the wide variety of career paths at McKinsey and what makes us a distinctive, inclusive employer. Working alongside a team of creative professionals, you’ll help design and execute the branding, communications, and marketing strategy that attracts and converts high-potential candidates and elevates our employer brand. You will be part of a collaborative, global team and will have flexibility, autonomy, and room to grow in your role.

What You'll Do

You will focus on executing and building on our Talent Attraction content strategy, as well as planning, writing or producing content, and analyzing performance metrics. You will help further refine our editorial voice, determine our content needs and channel selection, and publish content according to an editorial calendar that you will create with the Talent Attraction team.

You will be responsible for bringing to life a comprehensive content strategy that resonates with our different target audiences, maintains a consistent tone of voice, and effectively communicates our talent brand through compelling storytelling. You will write, edit, and produce original written, audio and video content that reflects the strategy. You will also work with other writers, producers and teams to look for opportunities to collaborate, repurpose content, and tell McKinsey’s story in our Talent Attraction channels. You may also work with agencies or freelance professionals to help you execute.

You will devise multi-channel content action plans that address challenges, hiring needs and nuances of priority candidate audiences. You’ll evaluate metrics to ensure ROI and adjust strategies, as needed. Your work will span the entire marketing funnel, from awareness through conversion, working closely with subject matter experts in areas such as social media. You will also stay up to date with industry trends, competitor analysis, and emerging best practices in content strategy and development.

Your expertise and knowledge will help recruit the next generation of talent who will enable McKinsey to accomplish its purpose to create enduring, positive change in the world.

Qualifications

University degree
7+ years of professional experience in communications
Proven experience in content strategy and development, ideally at a large, global/complex organization or in a recruitment marketing team
Outstanding writing and copy-editing skills, with experience in developing communications in various formats (e.g., long form, social), and with the ability to adapt style and tone to different audiences and platforms
Strong storytelling abilities, with the capability to create compelling narratives that engage and resonate with different target audiences
Independent and internally motivated, with the ability to manage multiple priorities and work streams in a fast-paced environment
Excellent communication and interpersonal skills to work effectively with internal stakeholders and external partners at all levels
Familiarity with SEO principles and best practices to optimize content for search engines and enhance organic visibility

Industries

Capabilities

FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.

Certain US states require McKinsey & Company to include a reasonable estimate of the salary range for this role. A reasonable estimate of the range for new joiners for this role in the United States is $152,300 - $223,300. Actual salaries may vary and may be above or below the range based on various factors, including, but not limited to an individual's assigned office location, experience and expertise. Certain roles are also eligible for bonuses, subject to McKinsey’s discretion and based on factors such as individual and/or organizational performance.

Additionally, McKinsey offers a comprehensive benefits package, including medical, dental and vision coverage, telemedicine services, life, accident and disability insurance, parental leave and family planning benefits, caregiving resources, a generous retirement program, financial guidance, and paid time off.

FOR NON-U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. For additional details regarding our global EEO policy and diversity initiatives, please visit our McKinsey Careers and Diversity & Inclusion sites.

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Job Skill Group - CSSA
Job Skill Code - MC - Manager of Communications
Function - Marketing & Sales;Transformation
Industry - Media & Entertainment
Post to LinkedIn - Yes
Posted to LinkedIn Date - Mon Sep 11 00:00:00 GMT 2023
LinkedIn Posting City - Chicago
LinkedIn Posting State/Province - Illinois
LinkedIn Posting Country - United States
LinkedIn Job Title - Content Producer - Talent Attraction
LinkedIn Function - Writing / Editing
LinkedIn Industry - Design;Human Resources;Publishing
LinkedIn Seniority Level - Mid-Senior level

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