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Knowledge Specialist - Growth, Marketing & Sales

McKinsey & Company

McKinsey & Company

Marketing & Communications, Sales & Business Development
Shanghai, China
Posted on Wednesday, October 11, 2023

Knowledge Specialist - Growth, Marketing & Sales

  • Shanghai

Who You'll Work With

You’ll work with McKinsey China Client Capability Center, the research arm of McKinsey's Greater China Office and part of McKinsey's global Knowledge Network, which is based in Shanghai.
This position provides an excellent platform for researchers to build up broad and solid fundamental knowledge and skills in a wide range of topics, including catering industry, macroeconomics, public sector, organization, etc.

What You'll Do

You’ll have to articulate, scope, and prioritize research needs, and identify and gather relevant company, industry, and economic information using a broad spectrum of appropriate sources. You will be responsible for integrating insights from internal and external specialists as well as developing world-class knowledge.
You’ll be responsible for providing analyses and expertise suggestion of marketing and sales related client service topics, such as new product development, consumer insights, brand and product propositioning, pricing, and presenting the insights to clients in McKinsey standard. Further, you’ll likely to be in charge of conducting interviews with internal experts or external best practice players and share insights within tight deadlines. Serving as a thinking partner, you’ll also have the chance to engage in team problem solving, share evolving business trends, and contribute to final suggestions and proposals.
You will also contribute to building firm knowledge in the marketing and sales function, delivering fact-packs, knowledge nuggets, qualification packs, methodology guide, etc., along your engagement experience in the firm.
Lastly, you’ll have the chance to leverage internal and external networks, engage in team problem solving, share evolving business trends and best practices, and contribute to knowledge creation initiatives.


  • Graduate/post-graduate degree in business, marketing, psychology, etc.
  • 8+ years of work experience
  • Excellent communication skills in English and Mandarin (both oral and written)
  • Solid understanding of marketing and sales, experience in MNC, start-up, branding consulting, creative agency are preferred
  • Excellent people skills
Apply Now
Job Skill Group - CSS Associate
Job Skill Code - KS - Knowledge Specialist
Function - Marketing & Sales
Industry -
Post to LinkedIn - Yes
Posted to LinkedIn Date - Tue Aug 15 00:00:00 GMT 2023
LinkedIn Posting City - Shanghai
LinkedIn Posting State/Province -
LinkedIn Posting Country - China
LinkedIn Job Title - Knowledge Specialist - Growth, Marketing & Sales
LinkedIn Function - Marketing
LinkedIn Industry - Consumer Goods;Marketing and Advertising
LinkedIn Seniority Level - Mid-Senior level