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Senior Analyst, Performance Marketing

McKinsey & Company

McKinsey & Company

Marketing & Communications, IT
Gurugram, Haryana, India · Bengaluru, Karnataka, India · Mumbai, Maharashtra, India
Posted on Saturday, November 4, 2023
Consulting

Senior Analyst, Performance Marketing

  • Bengaluru
  • Gurugram
  • Mumbai

Who You'll Work With

You will be based in our Bengaluru, Delhi or Mumbai office. You will typically work on projects across industries and join a global team working on modernizing the marketing organizations of leading clients to develop best in class digital marketing and personalization capabilities. You will work with colleagues from across the firm to help our clients launch agile marketing and personalization programs at scale, enabled by data and technology. You will have the opportunity to plug into exciting large- scale marketing and digital transformations. Our office culture is casual and social, with an emphasis on education and innovation. We have the freedom to try new ideas, experiment and are expected to be constantly learning and growing. There is also a strong emphasis on mentoring others in the group, enabling them to grow and learn.

What You'll Do

You will provide a distinctive level of subject matter expertise on optimizing digital marketing spends/channel analytics for clients.
In this role, you will help clients accelerate customer acquisition and customer value in new and innovative ways, leveraging digital channels, data, analytics, marketing technology and agile marketing operating models. You will play an active role in all aspects of the client engagement. This includes gathering and analyzing information, formulating and testing hypotheses, and developing and communicating recommendations. You will work directly with consulting teams to conduct assessments of client capabilities and performance, playing a significant role in daily team problem solving and translating diagnostics into actionable insights.
You will help advance McKinsey’s Digital Marketing community by contributing to and expanding our diagnostic and assessment toolkit and approaches. You will also develop new frameworks, approaches and techniques in addition to building on existing ones.  
#LI-MD

Qualifications

  • 4+ years of relevant experience and a track record of creating and executing a strong performance marketing strategy and execution plans 
  • Graduate degree in a relevant discipline; MBA degree is preferred
  • Deep expertise in creating and optimizing campaigns, keyword strategy, bidding strategy, optimizer tools, SEO and driving conversions 
  • Ability to perform A/B testing and ROI optimization, implementing programmatic advertising campaigns, testing and campaign optimization 
  • Setting up and optimizing Google Analytics / Adobe Analytics / Mixpanel/ Amplitude goals and tracking/conversion pixels
  • Expertise in attribution platforms such as AppsFlyer/ Adjust/Branch and CMP platforms like adlib/ jivox/banner flow
  • Data-driven mindset with experience in working with clients in a consulting, agency or services environment
  • Flexibility to travel up to 50-70% of the time
Apply Now
Job Skill Group - CSS Pre-Associate
Job Skill Code - DCAS - Senior Digital Consulting Analyst
Function - Marketing & Sales;Technology
Industry - High Tech
Post to LinkedIn - Yes
Posted to LinkedIn Date - Fri Nov 03 00:00:00 GMT 2023
LinkedIn Posting City - Gurugram
LinkedIn Posting State/Province -
LinkedIn Posting Country - India
LinkedIn Job Title - Senior Analyst, Performance Marketing
LinkedIn Function - Advertising;Consulting;Marketing
LinkedIn Industry - Information Technology and Services;Management Consulting;Marketing and Advertising
LinkedIn Seniority Level - Associate