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Data Analyst - Periscope, Marketing & Sales

McKinsey & Company

McKinsey & Company

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Marketing & Communications, IT, Sales & Business Development, Data Science
Gurugram, Haryana, India
Posted on Thursday, November 30, 2023

Data Analyst - Periscope, Marketing & Sales

Who You'll Work With

You’ll work with our Periscope team in our Gurgaon office in India. This is part of an exciting, highly visible fast-growing group within our Marketing & Sales Solutions and the broader firm. You will be part of the data delivery team and will have the opportunity to develop a deep understanding of the domain/function.
The Marketing & Sales practice strives to help clients in both consumer and business-to-business environments on a wide variety of marketing and sales topics. Our clients benefit from our experience in core areas of sales and marketing topics such as sales and channel management, branding, customer insights, marketing ROI, digital marketing, CLM and pricing. Our practice offers an exceptional opportunity to work at the intersection of sales, marketing and consulting. Focusing on issues like redefining sales and marketing operations and commercial transformation, our people help clients build capabilities and transform how companies go to market-moving them to customer-centric organizations.
Periscope is the technology backbone of McKinsey’s Sales & Marketing practice. Founded in 2007, it combines world-leading intellectual property, prescriptive analytics and cloud-based tools with expert support and training. This unique combination drives revenue growth – now, and in the future. The platform offers a suite of Marketing & Sales solutions that accelerate and sustain commercial transformation for businesses.
Periscope leverages its world-leading IP (largely from McKinsey but also other partners) and best-in-class technology to enable transparency into big data, create actionable insights, and new ways of working that drive lasting performance improvement, and typically sustain a 2-7% increase in return on sales (ROS). With a truly global reach, the portfolio of solutions is comprised of: marketing solutions, customer experience solutions, category solutions, B2C pricing solutions, B2B pricing solutions and sales solutions. These are complemented by ongoing client service and custom capability building programs.
Periscope has a presence in 27 locations across 16 countries with a team of 800+ IT and business professionals and a network of 300+ experts.

What You'll Do

You will design and drive the work plan for the optimization/automation and standardization of the processes incorporating best practices to achieve efficiency gains.
In this role, you will run data engineering pipelines, link raw client data with data model, conduct data assessment, perform data quality checks and transform data using ETL tools. You will perform data transformations, modeling and validation activities as well as configure applications to the client context. You will also develop scripts to validate, transform and load raw data using programming languages. You will determine database structural requirements by analyzing client operations, applications and programming.
Given the pace of this role, you will develop cross-site relationships to enhance idea generation and manage stakeholders. You will collaborate with the team to support ongoing business processes by delivering high-quality end products on-time and perform quality checks wherever required.


  • Bachelor’s degree in engineering or computer science; master’s degree is a plus
  • 3+ years of professional work experience with an analytics firm
  • Expertise in handling a large amount of data through Python
  • Ability to conduct data assessment, perform data quality checks and transform data using SQL and ETL tools
  • Experience in deploying ETL/data pipelines and workflows in cloud technologies and architecture such as Azure and Amazon web services
  • Proficiency data modeling principles (database structure, entity relationships, UID) and software development principles (modularization, testing, refactoring)
  • Track record of strong problem-solving, requirement gathering and leading by example
  • Ability to thrive in a flexible and collaborative environment
  • Track record of completing projects successfully on time, within budget and as per scope
  • Expert communicator (verbal and written) with the ability to facilitate discussions and conduct training
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FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.

FOR NON-U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. For additional details regarding our global EEO policy and diversity initiatives, please visit our McKinsey Careers and Diversity & Inclusion sites.

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Job Skill Code - ASDC - Software Delivery Analyst, Data
Function - Marketing & Sales;Technology
Industry - High Tech;Retail
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