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Brand Strategy Specialist

McKinsey & Company

McKinsey & Company

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Atlanta, GA, USA · Toronto, ON, Canada
Posted on Monday, August 26, 2024
Communications

Brand Strategy Specialist

Job ID: 90336
  • Atlanta
  • Toronto

Who You'll Work With

You will join a group of professionals within the Firm’s Reach and Engagement function. These colleagues shape the way the Firm connects with people—from clients to Firm members to alumni—strengthening institutional relationships, connections, and affiliations.
The Brand Strategy Specialist role is part of McKinsey’s Brand Marketing Team, reporting to the Head of Brand Strategy, with a focus on enabling and executing brand strategy initiatives and activations. You will work with Marketing & Communications colleagues around the world, as well as colleagues from Client Activation, Publishing, Media Relations & Institutional Communications, Strategic Communications, and Internal Engagement. You will also work with external creative agencies as needed.

What You'll Do

The Brand Strategy team exists to maximize the brand value of McKinsey. Our focus is on leveraging our most well-known asset, the McKinsey brand, and on ensuring the equity and credibility of our individual offers accrue to the McKinsey brand.
In the Brand Strategy Specialist role, you’ll help drive key brand strategy projects designed to increase our brand value, including: a refresh of guidelines and training; ongoing advising on topics such as naming, alliance branding, and acquisition branding; and upskilling a wide range of colleagues on all aspects of brand strategy. Through development, support, and execution of creative communication plans and tactics, you will build awareness of McKinsey’s capabilities, knowledge, and assets. You will also help drive the understanding, adoption, and maintenance of our Firm narrative and proof points through major channels such as mckinsey.com and our Firm qualifications documents.
You’ll be part of a shift toward professionalizing our brand management, actively seeking out where published guidance has aged out and replacing it with engaging, memorable educational pieces. You’ll take the lead on creating a resource to track and document brand strategy decisions. Your work will keep the team producing relevant training content and interactive learning sessions, and you’ll be measuring and adjusting as part of your commitment to continuous improvement. In turn, you’ll learn in an apprenticeship model about how the right brand strategy moves lead to increased brand value over time.
This role requires proven experience and understanding of brand strategy as well as diligent project management skills including transparent documentation and tracking of progress, complex stakeholder management, and multiple agency team management. You will manage data through reports and scorecards to track relevant metrics (e.g., client development, ROI, share of voice, mapping media engagement programs). You will effectively lead complex projects independently or with a designated team, aligning with key stakeholders as relevant.
In terms of creating effective communications: you will create clear, structured, and engaging written communications products (e.g., memos, emails, short-form content, blogs, talking points/scripts, Q&A) that rigorously follow conventions of written English, aligning with Firm leadership when necessary. You will proactively collaborate with internal and external clients and stakeholders to develop and advise on communications. You will advise on and ensure consistent branding (i.e., Firm's signature voice, visuals, and narrative) across communications platforms and channels in support of relevant brand pivots.

Qualifications

  • 5+ years of experience in B2B brand strategy with a global branding and marketing agency or global B2B services company including day-to-day handling of relationships, content marketing, and strategic reputation building
  • Demonstrated project management experience; ability to get things done quickly in a matrixed environment while building strong and durable networks
  • Proven experience in stakeholder management; adept at reconciling conflicting priorities within a fast-paced and influence-driven environment
  • Outstanding writing and presentation skills across traditional formats (prose writing, .ppt) as well as digital (web, video, social)
  • Ability to manage various projects simultaneously and work independently as well as collaboratively in a fast-paced and ambiguous operating environment, while driving for quality implementation and excellence
  • Excellent ability to influence and direct colleagues, and manage needs of different stakeholders (including relevant senior leaders)
  • Outstanding critical reasoning and problem-solving skills, including ability to disaggregate issues, identify root causes, and recommend solutions
  • Ability to create psychological safety and inclusion within teams, enabling a collaborative environment
  • Exhibits core Firm values in attitude and work (e.g., owning development, driving work, demonstrating resilience)
  • Mastery of Microsoft Office (Word, PowerPoint, Teams) and Firm related tools (Box, Slack, AirTable)
  • Proficiency and fluency in verbal and written English is required
Capabilities
  • Firm Administration
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FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.

Certain US jurisdictions require McKinsey & Company to include a reasonable estimate of the salary or hourly range for this role. For new joiners for this role in the United States, including all office locations where the job may be performed, a reasonable estimated range is $113,800 - $142,300 —to help you understand what you can expect. This reflects our best estimate of the lowest to highest [salary/hourly wages] for this role at the time of this posting, ensuring you have a clear picture right from the start, though it's important to remember that actual salaries may vary. Factors like your office location, your unique blend of experience and skills, start date and our current organizational needs all play a part in determining the final figure. Certain roles are also eligible for bonuses, subject to McKinsey's discretion and based on factors such as individual and/or organizational performance.

Additionally, we provide a comprehensive benefits package that reflects our commitment to the wellness of our colleagues and their families. This includes medical, mental health, dental and vision coverage, telemedicine services, life, accident and disability insurance, parental leave and family planning benefits, caregiving resources, a generous retirement contributions program, financial guidance, and paid time off.

FOR NON-U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. For additional details regarding our global EEO policy and diversity initiatives, please visit our McKinsey Careers and Diversity & Inclusion sites.

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