Communications Specialist

You will join a group of communications professionals within the firm’s Reach and Engagement function. These colleagues help ensure that appropriate insights reach designated audiences, building awareness and engagement with McKinsey’s distinctive knowledge on a variety of topics. They shape the way the firm connects with people—from clients to firm members to alumni—strengthening institutional relationships, connections, and affiliations.

Through collaborating with senior communications colleagues and external stakeholders, you will contribute to the development and execution of best-in-class global communications programs, events, and publications.

You will be part of our Reach and Engagement team in Brazil, collaborating closely with our local office leaders and leaders from different practices, as well as managing relationships with external stakeholders and vendors. You will collaborate with colleagues from Brazil and occasionally from Latin America and other regions.

Through development, support, and execution of creative communication plans and tactics, you will build awareness of McKinsey’s capabilities, knowledge, and assets. You will help protect McKinsey’s reputation, punctuate its expertise, and contribute to bringing campaigns to life in Brazil.

In terms of creating effective communications: you will create clear, structured, and engaging written communications products (e.g., Op-Eds and articles, memos, internal emails, short-form content, blogs, talking points, video scripts, Q&A) that rigorously follow conventions of written Portuguese and English, aligning with firm leadership when necessary. You will proactively collaborate with internal and external clients and stakeholders to develop and advise on communications. You will help drive development and delivery of communications for reports, special projects (e.g., digital strategy design, knowledge partnership strategy), storytelling (e.g., social posts, case studies), external/internal conferences, and/or events (e.g., forums, webinars, roundtables). You’ll conduct strategic assessments to support prioritization of communication campaigns and events (e.g., competitor insights, event speaker research), and collate into digestible formats for leadership. You will ensure consistent branding (i.e., firm's signature voice, visuals, and narrative) across communications platforms and channels in support of relevant brand pivots.

In terms of project management and execution: you will contribute to defining appropriate best-in-class communications and events objectives and strategies to achieve them (e.g., paid media, earned media, CRM support, social media support). You will effectively lead complex projects independently or with a designated team, aligning with key stakeholders as relevant. You’ll drive reputation-building programs through a mix of publishing activities (e.g., monitoring of media relations and public relations, targeted knowledge dissemination) and lead and execute plans to address routine reputation risks, with appropriate stakeholder alignment. You will manage data through reports and scorecards to track relevant metrics (e.g., client development, ROI, page views).

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