Marketing Measurement & Martech Strategist

You will be responsible for maintaining relationships with other McKinsey R&E and T&D colleagues, the integration of dispersed marketing data sources, and for providing insightful and engaging reporting to inform decision-making. Across all of this you’ll contribute to shifting the culture of our communications community towards a marketing-centric approach, informed by data.

You will join a group of communications professionals within the firm’s Reach and Engagement function. These colleagues help ensure that appropriate insights reach designated audiences, building awareness and engagement with McKinsey’s distinctive knowledge on a variety of topics. They shape the way the firm connects with people, from clients to employees to alumni, strengthening institutional relationships, connections, and affiliations.

Specifically, you will be part of McKinsey’s Brand Marketing Team, which includes the full spectrum of brand marketing capabilities, from brand strategy and brand design to marketing content, campaign management, paid media and digital and social channels. Beyond our team you will collaborate with colleagues and leaders from across the R&E function (media, publishing, events, practices, regions, etc.), the Technology function (analytics technology), and Client Activation.

You will act as point of contact for measurement on global omnichannel campaigns; develop and maintain strong relationships with key McKinsey & Company R&E cells, including regional and practice-based marketing teams, to understand their needs and provide support for any measurement-related initiatives that are related to global campaigns. You will manage and implement data tracking systems (i.e., Adobe Analytics, Tableau, Google Tag Manager, Datorama, etc.) to ensure accurate data collection across all digital campaigns. In this role, you will implement and troubleshoot tracking pixels for various social, programmatic and search platforms (e.g., Facebook, Google, LinkedIn) to measure conversion events and optimize campaign performance.

You will conduct regular audits of tracking setups and data accuracy to ensure integrity in reporting, contribute to the strategic integration of dispersed marketing measurement data sources, ensuring data accuracy, consistency, and accessibility for analysis – designing and testing self-serve solutions for teams whenever possible.

You will collaborate with cross-functional teams, including our Technology & Digital External Engagement colleagues who lead on analytics for the R&E function, to identify and implement data collection strategies, within the context of global campaigns. Additionally, you will manage historical benchmarks to provide specific performance targets per activation. Additionally, you will design and maintain engaging reports and data updates to stakeholders, including senior management, on campaign performance and key metrics, focused on the metrics that matter most and indicate value creation. You will stay up-to-date on industry best practices and trends in marketing measurement and leverage this knowledge to improve processes and drive innovation within the team;