Marketing Solution Analyst - Marketing Efficiency for Growth
McKinsey & Company
Marketing & Communications, IT, Sales & Business Development
San Jose, CA, USA
Posted on Apr 7, 2025
Marketing Solution Analyst - Marketing Efficiency for Growth
Job ID: 96893
Do you want to work on complex and pressing challenges—the kind that bring together curious, ambitious, and determined leaders who strive to become better every day? If this sounds like you, you’ve come to the right place.
Your Impact
In this role, you will handle data by cleaning, validating, and summarizing it, primarily in Excel, using tools such as VLOOKUP, merging multiple data sources, and validating outputs with pivot tables and charts. You will upload data into our proprietary tools and convert marketing data into high-value analysis to drive insights and recommendations for our clients.
You will transfer numbers from proprietary tools to standardized presentations, perform sanity checks on the numbers, and ensure quality and accuracy. Additionally, you will automate analyses and recurring, standardized tasks using Excel formulas or Tableau workflows.
You will collaborate with solution leadership, product, and engineering teams to suggest solution improvements, conduct user acceptance testing, and provide feedback on new features. You will also train and support clients and client service teams (CSTs) on the effective use of the solution.
Lastly, you will work with the client delivery team on projects, discussing key insights, addressing questions about analytical recommendations, and supporting ongoing business processes by delivering high-quality end products on time.
This role offers a unique opportunity to combine McKinsey’s highly professional environment with the entrepreneurial spirit and dynamism of a start-up.
Your Growth
You will join the Marketing Efficiency for Growth (MEG) solution team, based in our San Jose, Costa Rica office, within the Growth Marketing & Sales Practice. In this role, you will collaborate with experienced solution and integrative consulting colleagues who are deeply passionate about creating innovative and impactful products for our end users in the client marketing organization, including Chief Marketing Officers (CMOs) and Brand Managers.
MEG represents the productization of McKinsey's approach to evaluating marketing spend, diagnosing inefficiencies, and recommending strategies to reinvest funds for growth. Over the past four years, our solution has been instrumental in serving 235 clients, including many iconic and marquee brands. The team has now served 450+ studies since 2019 and analyzed $80b in marketing spend.
Our mission is to create the "Marketing Operating System of the Future"—a comprehensive approach to help clients navigate the complexities of modern marketing. With the proliferation of channels and suppliers, rising customer expectations, increasing media costs, and heightened market volatility, we aim to address critical challenges and unlock missed opportunities for our clients.
Your qualifications and skills
- 1+ years of relevant experience in data analytics, marketing, research etc.
- Knowledge or exposure to the marketing domain is a plus
- Strong expertise in handling large amounts of data
- Proficiency in Excel (including advanced features, functions, and formulas) and VBA
- Expertise in PowerPoint and Thinkcell
- Excellent written and verbal communication skills in English
- Self-motivated with a strong sense of problem-solving, ownership, and an action-oriented mindset
- Ability to work under pressure and demonstrate flexibility/adaptability
- Proven track record of strong problem-solving, requirement gathering, and leading by example
- Collaborative mindset with the ability to work well within teams across continents and time zones
- Ability to thrive in a fluid and demanding environment where priorities evolve constantly
- Capability to manage multiple client projects in parallel and execute tasks per instructions and guidance
Please review the additional requirements regarding essential job functions of McKinsey colleagues.
FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.
FOR NON-U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. For additional details regarding our global EEO policy and diversity initiatives, please visit our McKinsey Careers and Diversity & Inclusion sites.
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Job Skill Group - N/A
Job Skill Code - CIAA - Capabilities and Insights Analytics Analyst
Function - Marketing & Sales
Industry -
Post to LinkedIn - Yes
Posted to LinkedIn Date - Fri Apr 04 00:00:00 GMT 2025
LinkedIn Posting City - San Jose
LinkedIn Posting State/Province -
LinkedIn Posting Country - Costa Rica
LinkedIn Job Title - Marketing Solution Analyst - Marketing Efficiency for Growth
LinkedIn Function - Analyst;Consulting;Marketing
LinkedIn Industry - Management Consulting;Market Research
LinkedIn Seniority Level - Mid-Senior level
Job Skill Code - CIAA - Capabilities and Insights Analytics Analyst
Function - Marketing & Sales
Industry -
Post to LinkedIn - Yes
Posted to LinkedIn Date - Fri Apr 04 00:00:00 GMT 2025
LinkedIn Posting City - San Jose
LinkedIn Posting State/Province -
LinkedIn Posting Country - Costa Rica
LinkedIn Job Title - Marketing Solution Analyst - Marketing Efficiency for Growth
LinkedIn Function - Analyst;Consulting;Marketing
LinkedIn Industry - Management Consulting;Market Research
LinkedIn Seniority Level - Mid-Senior level