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Consultant - Digital Marketing

McKinsey & Company

McKinsey & Company

Marketing & Communications
Hong Kong
Posted on Tuesday, October 5, 2021

Consultant - Digital Marketing

  • Beijing
  • Hong Kong SAR
  • Shanghai
  • Shenzhen
  • Taipei

Who You'll Work With

Being based in one of our locations in Greater China region, you will be part of the consultant community of Digital McKinsey Asia, across 12 locations. Digital McKinsey, formed from the merge of McKinsey's Business Technology Office, McKinsey Digital Labs and more, comprises of 3,000 consultants and experts across 60 offices globally. 

As a McKinsey Digital consultant specialized in digital marketing, you will work with clients in a wide range of sectors and industries (e.g. Consumer, retail, internet) to help them define or re-shape their business in new retail era. You may have the chance to directly work with senior digital leaders to create advanced digital marketing practice. Moreover, besides deep diving into digital marketing topics, you can also mix your digital focus with broader consulting work (e.g., operations, organization, strategy, corporate finance, marketing and sales, etc.) to generate broader understanding of the End-to-end value chain of digital business.

What You'll Do

You will work as a typical McKinsey consultant, with a strong passion for digital and expertise in corporate digital strategy, digital media planning, social content optimization, digital marketing organization and more. 

In a team of typically ~3-5 consultants, you will shape and drive end-to-end digital transformations across business, technology, process and people, creating value by reinventing the core of our client's businesses. This work includes gathering and analyzing information, formulating and testing hypotheses, and developing and communicating recommendations. You’ll also have the opportunity to present results to client management and implement recommendations in collaboration with client team members. 

You will receive exceptional training as well as frequent coaching and mentoring from your team. This support includes a Partner assigned to you to help guide your career as well as formal training throughout your McKinsey career. Additionally, you'll receive guidance and support from our Partners and professional development team in the selection of client projects, helping you to develop your skills and build your network. 


  • Undergraduate degree with outstanding record of academic achievement is required 
  • 4+ years of work experience executing and/or leading at-scale performance marketing programs for digital agencies or client marketing organizations
  • Ability to think quickly and critically on a broad range of digital marketing topics across various verticals
  • Ability to communicate with senior marketing leaders and C-level executives
  • Strong focus on customer acquisition, managing performance marketing channels (e.g. Search, Programmatic, Social, Affiliate, Email, conversion rate optimization, etc.) and/or CLM (e.g., managing customer data, segmentation, and driving personalization of owned channels)    
  • Demonstrated aptitude for analytics
  • Proven record of leadership in a work setting and/or through extracurricular activities
  • Ability to work collaboratively in a team environment and effectively with people at all levels in an organization
  • Ability to communicate complex ideas effectively, both verbally and in writing, in English and the local office language(s)
Apply Now
Job Skill Group - CSS Associate
Job Skill Code - ASC - Associate
Function - Technology
Industry -
Post to LinkedIn - Yes
Posted to LinkedIn Date - Thu Mar 28 00:00:00 GMT 2019
LinkedIn Posting City - Shanghai
LinkedIn Posting State/Province -
LinkedIn Posting Country - China
LinkedIn Job Title - Consultant - Digital Marketing
LinkedIn Function - Consulting;Management;Strategy / Planning
LinkedIn Industry - Financial Services;Information Technology and Services;Management Consulting;Market Research;Retail;Telecommunications
LinkedIn Seniority Level - Associate