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Affiliate Digital Marketing Specialist

Western Governors University

Western Governors University

Marketing & Communications
Salt Lake City, UT, USA
Posted on Friday, May 17, 2024


If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

Position Summary

The Affiliate Digital Marketing Specialist will be responsible for assisting in managing affiliate and direct mail campaigns at WGU. The Affiliate Digital Marketing Specialist will report to the Digital Media Manager to provide support for the affiliate and direct mail channels, including onboarding new affiliate vendors, assisting vendor/channel reporting, and tracking vendor performance against channel KPI’s and goals.

The Affiliate Digital Marketing Specialist will have at least 1-2 years of hands-on marketing experience with a track record of achieving excellent results in highly competitive markets by leveraging their advanced marketing skillsets.

Favored candidates will possess a strong understanding of all areas considered marketing, a strong analytical/reporting background, strong attention to detail, with media buying experience as a plus.

Essential Functions and Responsibilities:

  • Responsible for onboarding new affiliate vendors, including creating tracking, validating test leads, and gathering vendor creative.
  • Responsible for adhoc vendor reporting: Adobe, Tableau, LeadConduit and Salesforce systems
    • Work cross-functionally to fulfill reporting requests as needed
  • Assist in report building, report development, data analysis and reviewing analytics for affiliate and direct mail channels
  • Responsible for researching new vendor opportunities and initial vendor vetting
  • Responsible for day-to-day campaign tracking
  • Assist in additional tasks as assigned by the Digital Media Manager

Knowledge, Skills, and Abilities

  • Demonstrate experience and knowledge in integrated marketing campaigns to meet department KPI’s
  • A self-starter that can get the job done without constant supervision.
  • Proficient in Microsoft Excel. Data, analytics, and developing reports should be exciting to you.
  • Extremely organized when dealing with a large number of ongoing projects or tasks.
  • Excellent communicator; able to thoughtfully prepare and present reports to other team members, and Sr. Leadership.
  • Media buying experience is a plus.

Qualifications

Minimum Qualifications:

  • Bachelor’s Degree
  • 1-2 years digital marketing experience across display, video, search, social, affiliate and/or remarketing.

Preferred Qualifications:

  • Adobe Analytics experience

Working Conditions

Disclaimer: This Job Description has been designed to indicate the general nature, essential duties, and responsibilities of work performed by employees within this classification. It does not contain a comprehensive inventory of all duties, responsibilities, and qualifications that are required of the employee to do this job. Duties, responsibilities and activities may change at any time with or without notice. This Job Description does not constitute a contract of employment and the University may exercise its employment-at-will rights at any time.

#LI-HS1

#D&I

#AA

#Hybrid

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Pay Range: $58,000.00 - $87,000.00

***INSERT JOB POSTING END DATE**

How to apply: apply online

Full-time Regular Positio (FT classification, standard working hours = 40)

This is a full-time, regular position that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and paid vacation, holidays, sick time, and parental leave.


The University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.