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Marketing Specialist II

Western Governors University

Western Governors University

Marketing & Communications
Salt Lake City, UT, USA · Remote
Posted on Saturday, July 6, 2024

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

About the Role:

The Marketing Specialist II will work with the tracking, reporting, and coordination of marketing campaigns, programs, and research in support of university marketing initiatives. This person will work independently and in collaboration with key marketing, university programs, and strategic relations staff to establish new campaigns, track and report results, assist the department with budget and resource management, conduct market and program research, perform data analysis, interpret reporting and market research results, apply findings to marketing initiatives.

Location: This position requires you to be located in or around Salt Lake City, UT with the ability to work a hybrid schedule in office 1 day a week at our headquarters: 4001 South 700 East Salt Lake City, UT 84107.

What You’ll Do:

  • Develop, track, and analyze research specific to university programs and partnerships.
  • Conduct market research, analyze, report findings, and provide success metrics to appropriate audiences.
  • Plan and implement action items in response to research findings.
  • Develop and implement marketing plans in support of programs, markets, and partnerships.
  • Ensure tactics are identified, appropriate, tracked, reviewed, and assessed.
  • Ensure quality standards are met.
  • Develop and implement procedures, processes, and checklists in support of programs, markets, partnerships, and research initiatives in collaboration with key university project managers.
  • Create plans, track results, and measure progress.
  • Develop marketing strategies and integrated plans in support of program and partnership objectives.
  • Contribute to program and service messaging under the guidance of marketing leadership.
  • Performs other related duties as assigned.

Knowledge, Skills, and Abilities You’ll Need to be Successful:

  • Qualitative strength and adept with spreadsheets, databases, analytics, and statistical data.
  • Strength in strategic analysis with the ability to review data and research findings, identify significant trends, identify implications and opportunities, and then craft marketing initiatives to address the issue.
  • Excellent writing skills.
  • Highly organized and detail-oriented.

Minimum Requirements:

  • Bachelor’s degree and 2+ years of related experience OR and advanced degree without experience.

Why Join WGU?

  • You will be part of a growing, diverse, inclusive workforce, committed to creating pathways to a better life for our students by expanding access to education for everyone.
  • We provide comprehensive dental, vision, and medical benefits, with paid time off, parental leave, and inclusive family forming benefits.
  • We offer generous retirement and HSA company contributions.
  • You will also have opportunity for continuous learning! Employees and their families receive discounted undergraduate and graduate WGU tuition.


The University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Pay Range: $52,800.00 - $79,100.00WGU will accept applications for this position until 12:00 AM ET, 07/20/2024

How to apply: apply online

Full-time Regular Positions (FT classification, standard working hours = 40)

This is a full-time, regular position that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

The University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.