If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider Craft Education as the next step in your career.

Craft Education is on a mission to solve skilled labor shortages by powering work-based learning pathways for all.

At Craft, we’re revolutionizing the apprenticeship degree, combining on-the-job learning with accredited instruction to create innovative educational pathways that accommodate working professionals and meet employer needs. Our flagship product - Craft Connect - helps organizations administer apprentice degree programs and address mission-critical data and reporting needs. Through the same platform, Craft is also transforming how on-the-job learning converts into academic credits.

Our team of technology, education and workforce professionals also provides technical assistance to organizations looking to launch and manage apprenticeship degree programs. We are working tirelessly to accelerate the expansion of these programs along with the data infrastructure that underpins them.

If you’re looking to join the work-based learning revolution, we’d love to talk with you. At Craft, you’ll have the opportunity to solve hard problems in a high-growth startup environment and make a lasting impact on the future of education and workforce development. We couldn’t be more excited to advance this work as a team of innovative, collaborative and mission-oriented professionals - we hope you’ll consider joining us.

Responsibilities

• Develops and executes on a marketing strategy that aligns with Craft’s business objectives and growth goals
• Delivers qualified leads via demand generation and lead acquisition
• Refines the company’s brand positioning and product messaging ensuring clear market differentiation
• Develops a comprehensive content strategy that educates, engages, and nurtures prospects through the buyer’s journey.
• Builds, leads, and mentors a high-performing marketing team, fostering a culture of creativity, accountability, and continuous improvement.
• Creates a robust marketing analytics framework to track KPIs including campaign performance, user engagement, ROI, and conversion rates
• Continuously optimizes marketing strategies based on data insights and market feedback.
• Performs other job-related duties as assigned.

This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities. The contents of this document or related job requirements may change at any time with or without notice.

Qualifications

• Analytical and data-driven mindset, with a bias toward experimentation to optimize marketing efforts and maximize ROI.
• “Figure it out” mentality. Ability to thrive in a fast-paced, ambiguous startup environment.
• Exceptional communication and collaboration skills, with the ability to engage and influence cross-functional teams and senior stakeholders.
• Highest level of integrity and professionalism.
• Proven track record of developing and executing successful performance marketing, in partnership with Sales, with a willingness to tackle hands-on work and higher-level strategy.
• Prior success executing omni-channel marketing and account-based marketing.

• Bachelor’s degree in business, marketing, finance or related field.

Experience

• 7+ years of experience in B2B2C marketing, including experience at a high-growth startup or launching new products at a larger company.
• Demonstrated experience designing and owning KPIs including lead generation, funnel conversion; ultimately driving significant business growth.

Experience in lieu of education

Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education and is the discretion of the hiring manager.

Preferred Qualifications

• Background in marketing to HR / talent development / L&D departments is a plus.
• Experience in edtech and future of work is a plus.

Work Location:

Work location is determined by role and business needs. In addition to our headquarters in Salt Lake City, UT, we have several satellite locations across the US. Senior leadership, administrative functions, and technology teams are typically assigned to work in one of our office locations. While this position will begin with a Remote/Work-From-Home designation, this position will be required to work "In-Office" once a dedicated space in Nashville, TN is established.

#LI-MM1

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

How to apply: apply online

Full-time Regular Positions (FT classification, standard working hours = 40)

This is a full-time, regular position that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

The University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.